Digital River Buys Direct Response

KeywordMax, DirectTrack, etc.. For 15M

[skibum]

Press Release in Business Week [businessweek.com]

It'll be interesting to see what they do with it and how much fees get hiked.

[vibgyor79]

wow - $15 million is pretty impressive for an affiliate network software company.

[gopi]

>> $15 million is pretty impressive for an affiliate network software company

No Ashwin, I believe digital river is getting good value for the money...Its not just the software but the client relationships it has with the CPA networks!