Advertising Conundrum

do I take the offer?

[Phaedrus]

I've been offered a decent amount to advertise a website. I need the $$. However, I feel it will lower the tone of the website, and may well discourage other potential advertisers.

What do you think - am I being an ad snob or is it a legit concern?

[edited by: eljefe3 at 3:44 am (utc) on Jan. 12, 2006]

[hunderdown]

It certainly could be a legit concern. I can think of advertisers who might want to advertise on my site who I would NOT want there. But it's a judgment call, one you have to make.

[marcel]

Imagine if someone wanted to put up a billboard in your front garden, you could use the money....

What would you do then? You might annoy the neighbours (visitors), it may be an eyesore.

[hunderdown]

He wants to work with advertisers. He's just not sure about THIS advertiser.

[malachite]

The question you have to ask yourself, is whether the short-term gain of $$ now is worth the long-term loss if other advertisers are put off.

[Phaedrus]

Right, and the short term gains pale in comparison to the longer term possibilities - I think I have to walk away from it

[coconubuck]

Sounds like the right choice. If the advertiser isn't up to the level of quality you want to maintain on your site, don't touch it.

[boplicity]

Why not work with them and see if they can create create a ad/landing page that will be more on the level of what you are looking for?