Commercials in Videos

[blueheaven123]

I've seen a few websites, cnn, yahoo(launch) where they use commercials before the video starts, are there any publishing network that handles this, or would I need to go direct to the companies. In my case Nike, Adidas,(Sports) and offer advertising?

Also what would these ads be worth, I would expect them to be worth more than conventional banners, text or pop-up ads.

[FattyB]

Tribal Fusion are starting to talk about these to publishers...some interest they told me..from advertisers. Expect CPM of $20 or so gross. Burst Media have also mentioned it though I think Tribal are further on with it.

But I still think early days...mostly I guess due to the cost of serving video ads from a publishers point of view. I know for myself I am kinda holding off on investing in a lot of hosted video to see how the market for pre-roll ads develops...though I guess at some point need to take a risk on it.