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How Much Is Your Average Visitor Worth?

What revenue do you produce per visitor?

     
4:51 am on Dec 25, 2005 (gmt 0)

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Over time we can get an idea of how much revenue an average visitor to our site will produce.

This will give us an idea of how much we can spend on PPC.

Of course, you have to factor in traffic from free search engines, and other referrers, but on average how much is a visitor worth to you?

12:39 am on Dec 28, 2005 (gmt 0)

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30 - 35 pence

hunderdown

4:32 am on Dec 28, 2005 (gmt 0)

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2 cents. Since I buy no ads or any traffic, no problem.
7:22 pm on Dec 28, 2005 (gmt 0)

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At an estimate, between half a cent and 1 and a half cents. Would live to do PPC advertising but on most of my sites/pages it doesn't pay at the minimum 5c per click that most ppc engines demand. Oh for the days of the minimum 1c goto clicks.
4:09 am on Dec 29, 2005 (gmt 0)

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Hunderdown... I'm jealous hah.
5:33 pm on Jan 2, 2006 (gmt 0)

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1.1 cents/visitor
7:08 pm on Jan 2, 2006 (gmt 0)

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10-15 cents per visitor.

I drive traffic to my site with PPC and 50%-70%(!) will leave the site via the ads. The big advantage of pre-qualified ad-visitors.

4:35 am on Jan 3, 2006 (gmt 0)

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It depends on the site. Some of mine are under $0.01. Others are more than $0.50.
9:17 pm on Jan 3, 2006 (gmt 0)

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Can you believe that I built an ecommerce site for someone and they are getting $14.60 in revs per visitor (yes, per visitor)! They have a huge conversion ratio, low shopping cart abandonment rate...

And they won't do any Search Engine Marketing!

This site is a dream for marketing...but it is "not what the industry does". Search volumes are huge, and as he stated, the competitors are not taking advantage of it either. Oh, it is painful to see...

10:57 pm on Jan 4, 2006 (gmt 0)

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Hi bmcgee,

How many visitors per day?

arran.