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This will give us an idea of how much we can spend on PPC.
Of course, you have to factor in traffic from free search engines, and other referrers, but on average how much is a visitor worth to you?
And they won't do any Search Engine Marketing!
This site is a dream for marketing...but it is "not what the industry does". Search volumes are huge, and as he stated, the competitors are not taking advantage of it either. Oh, it is painful to see...