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ej. website www.widgets.com keyword "widgets".
My question is. Where do I have to send the traffic? to have a better convertion.
a) To the main page.
b) To the registration page
c) To a subpage or internal page.
d) To my own page and capture the email of the person and then redirect it.
e) To a framed page with my own headers.
Or do we have a better convertion when we use specific keywords?. ej. "blue widgets" directed to www.widgets.com/bluewidgets
Gracias in advanced for you opinion.
Direct the link to the exact product page. You may have 1000 different products keywords, but if you direct them to your front page and they don't see that product, you will have a huge bounce rate.
People want to see exactly what they are searching for :)
"Creat multiple campaigns, one for each product if you have time." - sbskater10
Respect to the advice that you gave me I have another question. To test a campaign. How many PPC do I have to send to test a campaig? (because I dont want to spend all my budget testing campaings). Is 100 clicks enough?
After reading your post several times it appears that is exactly what you are asking for.
Your landing page should be exactly related to the link that takes someone to your site. Whether that link is an ad or a natural link does not matter.
Make sure your landing page is highly relevant to the reason your visitor came to your site.
This may mean that you have to create hundreds or thousands of landing pages, but that will only increase your conversions.
My advice is to not spend a high dollar amount on that keyword. Unless the website is for a single product, it's generally not worth it. Keep that keyword yes, but be willing to pay a higher CPC for specific products in that brand.
To clarify, if you were promoting "ebay" through PPC many of your clicks will be people who aren't looking to buy. You would recieve clicks for people trying to access their account, browse around, etc. In turn, if you were to advertise a unique product found on ebay such as "antique item 1" and you were to bid on that keyword the conversion rate would be much higher. Now the user is actually looking for the product, as opposed to the brand which can result to numerous different actions (aside from buying) which will ultimately drop your conversion rates.