Forum Moderators: skibum

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Jewelry Affiliate Programs

Pretty interested in this sector, but.. does it sell?

         

PipSqueak

12:35 am on Nov 12, 2005 (gmt 0)

10+ Year Member



What are the statistics for online shoppers buying jewelry? I'm hesitant of going into this area coz first of all, I'm not an expert (but I'm willing to learn) and I'm curious what the conversion rate for sales online are. Does anyone have experience in this area?

skibum

7:21 pm on Nov 12, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Relatively cheap stuff can sell pretty well, stuff under $1000.00, lots of times high end stuff will sell (especially this time of year) but some of the merchants who sell lots of the high end stuff only give you a 30-day cookie.

If you're using some of the merchants in LinkShare you may see 50% or more of your high ticket items come in as non-commissionable. Usually the longer the cookie, the worse the site converts and so far, the sites that convert don't seem to be willing to extend the cookie duration to give credit for the high ticket sales that come through after 30 days.

If you have a really good jewelry site with lots of pre-sell info, then it could potentially be a profitable sector.

Tsuren

7:53 pm on Nov 22, 2005 (gmt 0)

10+ Year Member



PipSqueak, that's very profitable field. You've seen it yourself. Every woman wears jewelry :)

Jewelry shoppers are very capricious. They are afraid to be cheated... the name means a lot! Average convertion is about 2-4% for SE traffic.

I'll send you some additional information via sticky.

Celicaphile

9:47 pm on Nov 22, 2005 (gmt 0)

10+ Year Member



I devoted a site to a respected jewelry merchant, threw a bunch of hits their way w/ a high CTR because there was zero leakage from my site, and never got a sale over 2 years. Never again.

badone

1:44 am on Nov 23, 2005 (gmt 0)

10+ Year Member



Out of interest, does anyone know how well lingerie does?

Tsuren

2:14 am on Nov 23, 2005 (gmt 0)

10+ Year Member



Celicaphile, trust me, you did do something wrong. If convert is less then 0.5% something goes really bad. Maybe the jeweler is not such a respectable merchant. Maybe site is not such a good shop. The reason exists. It has to exist.

e.g. 1107 visitors brought 7 orders $1289 totally (last 5 days). It's bad result. I'll show you the site via sticky if you'd like to

badone, I used to work with lingerie. I sent a lot of doorway's traffic on a shop. The main problem is porn. A lot of key phrases have double meaning. It's hard to divide.

badone

2:26 am on Nov 23, 2005 (gmt 0)

10+ Year Member



Thanks Tsuren,

I'll do some testing.

Cheers,
BAD