What To Charge to an Advertisers?

Question on going advertising text link prices

[Erku]

We were approached by an advertiser of a large merchandize group who wants to purchase a link from our main page, which has a PR 6.

They would like to pay yearly.

What would be a fair price for a yearly text ad from a PR 6 main page of a very respected site?

We are not eager to give the link, We want to keep our pages as clean as possible.

So, please give me some ranges.

Thank you.

[wingslevel]

your not going to like this... $12-15 per month for pr6 text link

[Erku]

wow, it's better not to do it.

[jdubo79]

If all your site is, is a pr 6 site then its not worth anything.

If its a pr 6 with 100k backlinks, high traffic, great content, loyal visitors, great ranking for your own keywords, relevant to the advertisier...than I would say it could be worth 100 per month or more to the right advertiser.

[wingslevel]

i think there are 2 reasons that people buys ads - 1 is to really get traffic and sales from targetted visitors, the other is strictly for pr reasons (ie text links) - in this latter case, i stick by my number...