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Newsletters

still work?

     
12:26 am on Feb 21, 2003 (gmt 0)

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Do people still sign up for these things or have they slipped into the psychological abyss with banner ads?
12:28 am on Feb 21, 2003 (gmt 0)

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WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Last time I did a test on a site, 0 response rate out of a few hundred impressions to that page...all search engine referrals.

Perhaps the niche was wrong, though. Or positioned poorly, etc.

9:41 am on Feb 21, 2003 (gmt 0)

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Newsletters are as effective as ever provided they offer quality content and are published by a credible source.

Purely commercial opt-in email campaigns (rented lists) have seen a decline in responsiveness, but targeted ezine ads in high quality content publications can consistently provide the highest ROI available via pure paid advertising.

As for opt-in rates, 10% is not unheard of with a well positioned and properly incentivised offering. Anything less than 3% and your offer needs a complete overhaul.

 

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