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interesting article on online advertising

customisation going mainstream?

         

gibbon

2:35 pm on Feb 3, 2003 (gmt 0)

10+ Year Member




interesting article on smart online advertising:

[news.bbc.co.uk...]

lazerzubb

2:46 pm on Feb 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Personalized ads, it's been futured on sites like Amazon for quite some while, haven't seen it been used to much on web in general though, as the article states, it's not as easy as it seems, but yes very interesting.
 

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