Looking for Advertisers

My educational sites draw >2500 viewers/day and need educational ads.

[sharri42]

Can you tell me of advertising firms that will target my ads toward the educational and parenting communities? I'd like to keep the ads in line with my sites while getting good money!
Thanks in advance.

[gopi]

The best thing i can think for your site is Amazon Associate program....You can create some dedicated pages in your site for specific books which you think your users may have interest ...

[sharri42]

Thank you, gopi

I'm currently an Amazon associate, and I'm concerned about their latest policy requiring banners that they control on my site. That's why I'm looking elsewhere for income.

But I guess that's another topic!

Thanks again.

[gopi]

If you really want to make some money forget just sticking some banners hoping for people to buy. This is not gonna work.

Create review pages for each book with a big Buy at Amazon link...Link to these review pages in a prominant manner from your high traffic pages.

[rcjordan]

>advertising firms that will target my ads toward [insert demographic here] communities? I'd like to keep the ads in line with my sites while getting good money!

That's pretty much the wish of ever publisher here. AFAIK, there aren't any ad networks that offer decent demographic targeting for sites your size, and the ones that allow selection end up serving large percentages of defaults. Once you hit 50k impressions per day, a few independent media agents start asking questions --but that's very, very spotty. This pretty much leaves independent publishers rooting around in the likes of befree, cj, and clickxchange trying to match merchant programs with their user base.

[sharri42]

Thanks, gopi and rcjordan

I guess it's back to providing content with relevant affiliate links....

[amoore]

I wonder if something like textads.biz would work for a large niche site like that.

[bhartzer]

Have you tried putting a simple "advertise here" link on the bottom of your pages? Sometimes that works well.

[1Lit]

We used to run a high quality literature site, <edit>, with similar demographics to yours. It was nigh impossible to find good quality affiliate programmes related to literature via any of the networks. The EPCs for Salon online, Time magazine, the Times Literary Supplement etc. are among the lowest in the entire CJ network.

To cut a long story short, we had to effectively close down the site.

DirectResponse have a number of affiliate programmes which may be suitable for you:

Educational: affiliate programmes from universities which run distant/online learning programmes

Parental: check out DirectResponse's coupons affiliate programmes for moms.

Feel free to write to me at [e-mail] if I can help you further - I hope you'll have more success with your site than we did ours. It's such a pity that educational sites like ours which improve people's lives are not often terribly lucrative while seedy sites promoting gambling etc. make loads of $$$s :(

[edited by: rcjordan at 3:36 am (utc) on Jan. 29, 2003]
[edit reason] no references to your site, please [/edit]