Seasonal promotions - here's our breakdown

What sells at different times of year?

[1Lit]

The advantage that we affiliates have over merchants is we can push different products at different times of year. An online florist, for instance, is stuck with promoting roses etc. in September, which probably don't sell so well.

We, on the other hand, can push roses in February for Valentine's and stationary in September for people going back to school/college.

I've spent a lot of time thinking about this and have come up with the following promotions for the UK:

January - Health and Fitness/Business Opportunities/Travel
February - Flowers/Lingerie/Chocolates/Valentine's Cards
March - Presents for Mother's Day (UK Only)
April - Easter (what sells for Easter?)
May -?
June - Father's Day (what products?)
July - holiday reading
August - holiday reading (+ football tops for new season?)
September - stationary
October - Halloween stuff
November - Christmas presents
December - Christmas presents

These are not based on statistics, just the promotions we have used over the last few years. Can anybody add to the list?

Does anybody know of any definitive source on what sells best at what particular time of year?

Finally, does anybody have kind of breakdown for the USA? For instance, I don't know if people actually buy anything for Thanksgiving, 4th of July or Memorial Day (over the net that is - not talking about Turkey or fireworks).

Good luck to ya' all...

[lazerzubb]

I've think you've compiled a very good list, there Travel is high January, February and March, sometimes it sticks up after the holiday season for people that book skiing.

I remember reading that the week around Thanksgiving day was one of the best weeks in the Internet history of sales.

Books i think people start buying already in the end of may beginning of june, since different countries hav different holiday seasons.

[hobbnet]

Well, as far as school books go you are probably looking at August/September being the hottest months in the US.