Welcome to WebmasterWorld Guest from 54.145.39.186

Forum Moderators: open

Message Too Old, No Replies

Ask Jeeves to Rebrand

     

Brett_Tabke

8:19 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



[thestreet.com...]

is dropping the butler who doubles as the mascot of its recently acquired Ask Jeeves online search business.

The New York-based online empire, which acquired Ask Jeeves for $1.9 billion in July, plans to rebrand the Web site as Ask.com, CEO Barry Diller said Wednesday at an investment conference. Just a month ago the butler's job seemed to be safe.

martinibuster

8:25 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Great move. Absolutely brilliant!

People have often told me the cartoon butler thing put them off. Who wants to speak to a cartoon butler? It's so... Ronald Mcdonald.

Good job, Mr. Diller!

willybfriendly

9:09 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



"A brand is not doing its job unless it can show it's the ultimate solution," Frankel said.

Gutsy? Yes. Brilliant? Time will tell. There is a reason that Ask Jeeves is an also ran int the SE world. First one has to scroll through far too many ads (which are not clearly demarcated), and then the natural results are only so-so.

WBF

martinibuster

9:14 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



...one has to scroll through far too many ads

WBF,
Barry Diller got rid of those. For most searches it's just three ads on top. Try some searches.

Mr. Diller's doing a great job to rehabilitating Ask Jeeves. He's addressing the issues that have been dragging AJ down. It's exciting.

willybfriendly

10:10 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I did a search before my first post. 9 "sponsored web results" results filling the entire page above the fold.

So, at your suggestion, I did another. This time there were 10 "sponsored web results" above the fold. A third showed 10 ads above the fold, as did a 4th and fifth.

So, I thought I would try a current subject - disaster planning - given the heading of Rita right now. Sure enough, 9 "sponsored web results" taking up all the space above the fold.

Ask has a long ways to go...

WBF

Prolific

10:14 pm on Sep 21, 2005 (gmt 0)

10+ Year Member



wbf, I just tried the same search you used: disaster planning - only 3 ads. Perhaps you need to clear your cookies?

jimbeetle

10:19 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Ahh, for certain destination type searches I'm getting three listings at the top from CitySearch, a Diller property, then three sponsored results.

Sanenet

10:58 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



For many "hotel in" searches and similar, I get three ads, then 10 serps, then 5 more ads.

Hmm.. they got rid of that annoying banner at the top.... and seems to be less spammy than Google! I may even start using them again.

willybfriendly

11:00 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Prolific - clearing cookies did indeed make a difference. I wonder how many out there will know to do the same?

Interesting, since the bulk of the searches I tried before were generic money terms that I seldom, if ever, do searches on. Makes me wonder what was stored in the cookie.

I still find the results to be of questionable value. Gigablast generally has far more relevancy in my experience.

WBF

Lord Majestic

11:07 pm on Sep 21, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Typical business "solution" -- if all else fails then rebrand.

markus007

2:51 am on Sep 22, 2005 (gmt 0)

ggglw

1:09 am on Sep 26, 2005 (gmt 0)



What about the remarkable brand loyalty that kept the site afloat for all those years? The people that have used the site have done so because of the Jeeves character, not because of the quality (or lack of) of the results.
 

Featured Threads

Hot Threads This Week

Hot Threads This Month