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is dropping the butler who doubles as the mascot of its recently acquired Ask Jeeves online search business.
The New York-based online empire, which acquired Ask Jeeves for $1.9 billion in July, plans to rebrand the Web site as Ask.com, CEO Barry Diller said Wednesday at an investment conference. Just a month ago the butler's job seemed to be safe.
"A brand is not doing its job unless it can show it's the ultimate solution," Frankel said.
Gutsy? Yes. Brilliant? Time will tell. There is a reason that Ask Jeeves is an also ran int the SE world. First one has to scroll through far too many ads (which are not clearly demarcated), and then the natural results are only so-so.
So, at your suggestion, I did another. This time there were 10 "sponsored web results" above the fold. A third showed 10 ads above the fold, as did a 4th and fifth.
So, I thought I would try a current subject - disaster planning - given the heading of Rita right now. Sure enough, 9 "sponsored web results" taking up all the space above the fold.
Ask has a long ways to go...
Interesting, since the bulk of the searches I tried before were generic money terms that I seldom, if ever, do searches on. Makes me wonder what was stored in the cookie.
I still find the results to be of questionable value. Gigablast generally has far more relevancy in my experience.