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[Ask Jeeves]Today announced the removal of all banner advertisements from Ask Jeeves (Ask.com), the Web's second most popular search engine. This move reflects the company's continuing commitment to delivering a highly targeted environment for its clients and a user-friendly search experience for consumers. Ask Jeeves also recently eliminated interstitials, commonly known as pop-up advertisements, from its suite of advertising products."
In 2003, Ask Jeeves will focus on its core offerings including Branded Response and Premier Listings. These advertising units provide marketers a way to deliver their branding and text-based advertising to consumers within a relevant search environment. Branded Response helps marketers reach a highly targeted audience on Ask Jeeves' results page while generating brand awareness through use of graphics and images."
By introducing their own form of the adwords program, and sponsored text listings, very reminiscent of another well known search engine.
Web's second most popular search enginewhat a very interesting comment.
They already have this. This is how sites get to be the default choice under the "Questions I can answer for you..." dropdowns, right at the top of the search results. You can also pay less and be in the drop down box (or you can be selected by one of their editors). This is the way it is on ask.co.uk- I don't know about .com.
Do you think that is what the article means?
I took it that it would be brand term big bold letters across the top of the SERPs, rather than a link off the SERP page to Jeeves [questions i can answer for you]. I can't see a 25% conversion rate doing it that way.
I don't think this will follow in UK yet- we've got banners on ask.co.uk and they haven't informed us (yet).
There is no reason why bigger ads should attract higher fees. It's all relative. If the size of ads as a whole on the internet reduced to one quarter of their size, publishers could still make the same amount of money. They would just charge more for each "column screen inch", ads would have just as much impact becuase there is less to compete with.. and everybody would be happy.. well... most people anyway..
I think Google may just have started the trend.
joined:Nov 8, 2002
I agree they are trying to have some credibility, but they also need to show a profit to the shareholders. They already have adwords and sponsored listings so they are generating revenue from this. But with the loss of banner ads and pop-ups the are losing an x amount. How do you tell this to shareholders?
There may be more that meets the eye to this that we may all hear about soon.
Maybe another merger or such?
Hollywood - An X AG Edwards & Sons Securities Research Guru
What it also means is that Google's dominance is so much that even they(Ask) can't go further in their claims other then saying second. Or else we'd have seen mentioned it as "web's MOST popular search engine" :)
Please name the 75 more popular search engines than ask.com? Dunno if my logs are representative, but it looks to me like Google/Yahoo/AOL #1, msn.com #2, and ask.com #3.
I gave them several tries, but I was never able to find what I need with their obnoxious answers.
I think taking out banners and popups will do no good if they don't manage to deliver correct answers to their visitors.
UK Ask keeping banners to fit the UK advertising market.
So expect them to go later in 2003 as the UK follows the US trend. Fine with me!
To add to that - quote:
"Later this month it will upgrade its pay-for-performance portfolio by unveiling a paid inclusion programme, which has been in development for three months."
PFI like Teoma but UK focused I guess...