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Yahoo ready to start up in Scandinavia again

After more than a year out of the Scandinavian markets, Yahoo strikes back



7:49 am on May 4, 2005 (gmt 0)

10+ Year Member

An employee at Yahoo had this week confirmed that the company a few weeks from now (app. 2 weeks) start up their SE local in Denmark again.

Allready at the end of 2004 Overture-people mentioned that Yahoo where planning to strike back at the Scandinavian markets (Denmark, Norway Sweden).

They closed down their activities lately in 2003 (confirmed jan. 2004 [webmasterworld.com...] They only had a marketshare at the lower end and never had luck with the Scandinavian markets.

I hope they will do it at lot better this time, so the dominans of Google (mostly in DK and SE) will end and the endusers really have a choise between Organic Search Engines in the Scandinavian markets.


7:59 am on May 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

These rumours are good to hear. After all they do have a good selection of products, and the market of those countries is an extremely web-savvy one.

We have an 80% internet penetration in Denmark alone (90% plus for people less than 50 years), so if they can make it here, i guess they can make it anywhere.

Welcome to WebmasterWorld Madx :)

Glad to see yet another Dane here, I think we are around a handful by now (at least posting Danes).


8:44 am on May 4, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Welcome to the board Madx. Nice to see you finally out of lurking mode ;)

The Yahoo rumors have been floating around for a while and first time I heard of them where a few months ago through Overture. It makes sense, at least in Scandinavia, to open the local sites up again, as this will increase the reach of Overture. Let's not hope that the absense of a local Yahoo for so long will have chased the users too far away. I'm fearing that it have though.

Afaik, they're unfortunatly not opening up for directory submissions again, so it will only be the regular crawler based serps with a preference to Danish language sites.

It will be a pan-european thing, as they've pretty much closed all the diretories around Europe and have no plans of opening them up again, so we're stuck with the crawler-based results.

If they do open the dirs, we'll be ready to help them process the submissions again of course ;)


10:27 am on May 4, 2005 (gmt 0)

10+ Year Member

If user do what they normally do in the real life - they are truthless in getting the best. Therefore I'm sure the endusers will use other SE's than G - if the SERPS at page 1 is relevant and/or more relevant than G.

As I see it, the global war between Yahoo, Google and MSN will be a "war of relevance". If the SERPS on page 1 generally spoken is more relevant on one of the other SE-brands G can't trust users at all. They can trust some of them.

I don't think G will loose the battle, but MSN and Yahoo can be winners and at the end they all have to fight about the users.

The history have shown - if the SERPS isn't relevant the SE will die.

Back to the theme: Users may have forgotten yahoo.dk for a while - but still, if the quality of the SERPS is high, thats will make a difference and help the enduser to chose more than one SE.

Still, G is only Google, not the God (in Heaven ;-)

Thanks for "Welcoming" me - and specially to my heartless teacher and one of the very oldest "real Bones", Mr. Rumbas


10:34 am on May 4, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

After a moment of thought, I think they have a window of opportunity in general web search. There are not really any competitors that matter much, apart from Google, the omnipresent IE MSN Search, and some increasingly minor locals, more or less all being fed from Google.

OTOH, there's a lot of portals, and the community market, as well as the Local Search market is quite crowded too - it will be much harder competing in any of those areas.

It will be interesting to see if they're bold enough to focus exclusively on search (for a start). I think that web search (with a great brand and a lean interface) will be the easiest way to gain some ground and establish a foothold for the rest of the portfolio. IMHO, their SERPs are pretty good for regional web searches (and have been so for a long time). Then again, they ought to have a solid user base in their email product already that could be leveraged pretty quick as well.


11:19 am on May 19, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Yahoo Denmark live today:


12:06 pm on May 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

You beat me to it :)

It looks like search (with a lean interface) as well as email, so that's basically as i expected/thought.

One extra thing: Shopping (a Kelkoo partner site) link [shopping.yahoo.dk]

The ComputerWorld.dk article [computerworld.dk] (in Danish) notes that focus will be mail, shopping, and PFI (initially, i suppose).

SERPS: They do have a little regional twist, don't they? I see distinct differences between Y.dk and Y.com SERPS.


12:30 pm on May 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

>> Shopping (a Kelkoo partner site)

Looks like Yahoo has bought Kelkoo, i didn't know that.


9:46 pm on May 19, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

>beat me

Hehe, 1-0 ;)

>Looks like Yahoo has bought Kelkoo

Guess you don't do your shopping on Yahoo Claus? Lol they sure did [google.com] :)

The interesting part will be how much it will affect the search engine landscape here. Yahoo had a fair share of searches once, only the future will show if they're able to reel some the old users again.
The reach of Yahoo/Overture will of course be of greater importance, when internet marketing budgets for PPC are decided. If the buyers are there, so will our advertising money.

In relation to Madx's thread title, [se.yahoo.com...] (Sweden) and [no.yahoo.com...] (Norway) also launched today.

Yahoo Finland, I'm not so sure about?

[edited by: Rumbas at 10:44 am (utc) on May 20, 2005]


10:36 pm on May 19, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

>> Kelkoo

So that happened a year ago it seems. I must have been busy back then doing something else than e-shopping *lol*

>> Yahoo Finland

There's no.yahoo.fi *lol* IOW, the link to norway should have been [no.yahoo.com...]

I'll be keeping an eye on referrals - as i noted above, imho they already have quite good SERPs.


10:47 am on May 20, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member

Hehe, link changed to no.yahoo.com - darn copy/paste..

>No Fi.yahoo.com

Right, however I thought I'd remember that there where years ago? Yahoo has Finnish OV page and look at the graphic here - it's Yahoo:


12:26 pm on May 20, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Apparently they had a "coming soon" page up between 1998 and 2002, see message #45 here [webmasterworld.com].



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