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Search engine marketing is heading for the commercial big time with analysts predicting that the sector will generate €1.4bn of spending in Europe in 2005, a 65 per cent year-on-year increase.
The longer term prospects for commercial search marketing, which includes paid listings, contextual search, site optimisation and paid inclusions, are even brighter, according to Forrester Research.
I might start to rethink my EMEA strat now
joined:Oct 23, 2000
By 2010, European marketers will spend almost €3bn, up from €856m in 2004, on search marketing, the analyst firm predicts.
Whoa! Bring it on. Good find BT. :)
Seems in line with what we're seeing. Eg. demand is increasing faster that we can keep up. Furthermore it seems the clients are getting more interested and demanding as to what they spend their budgets on and how the results turn out. This is good imo.
Traffic, conversions and ROI tracking certainly have been taking a larger role in the mix - advertisers want's to know how their money invested in SEM/SEO is paying off and these days the technology is making this possible.
All in all some very good and interested numbers. Some of us Euro SEOs are happy and have a very bright outlook on the future.
More and more businesses are jumping down from the fence and entering into this market at an increasing speed.