Welcome to WebmasterWorld Guest from 54.234.153.186

Forum Moderators: open

Message Too Old, No Replies

T-Online to launch own Desktop Search Engine

Germanys biggest ISP goes into search market

     

ThomasB

1:05 pm on Mar 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



According to an article [wiwo.de] of a well regarded german business magazine T-Online will offer a desktop search engine starting thursday.

The engine will be a modified version of what Copernic [copernic.com] offers to customers since quite a while.

It will be quite interresting to see how a big ISP (marketshare about 65% in Germany) rolls out this new product and how G, Y! and MSN can compete as the T-Online version will probably be in german.

Rumbas

1:14 pm on Mar 8, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Good catch Thomas. It will be very interesting to see what that does for T-Online in terms of more users.

As far as I remember, the traffic from search on T-online is nearly non-existant, so maybe this will lift "search" a bit?

Funny, however, that they use Copernic, when the default web search is Google?

ThomasB

1:17 pm on Mar 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Funny, however, that they use Copernic, when the default web search is Google?

I doubt Google would allow anybody to modify their Desktop Search and rebrand it. ;)

Rumbas

1:18 pm on Mar 8, 2005 (gmt 0)

WebmasterWorld Administrator 10+ Year Member



Hehe, good point! :)

How is traffic from T-online these days? On our german sites, we certainly don't see them flooding our servers.

Pass the Dutchie

10:17 am on Mar 9, 2005 (gmt 0)

10+ Year Member



T-online currently contributes about .05% of click throughs for many of our German sites with 90% of traffic deriving directly from the big G.de This figure is this particularly low partly due to the fact that first 10 sites listed in T-Online’s results are disguised* as Adwords. Because of click through fraud and due to the size of G's SE market share we currently do not pay for placement. In Germany T-Online is Google's largest Adword contributor and it would surly be in G's interest to create a desktop for local users which in theory would increase revenue for both companies. However unless this desktop is truly revolutionary (which it won't be) it will not make much of a difference. T-online has aprox 60% ISP market penetration and aprox 95% of its users currently use T-Online’s ISP software which forces the users to use T-Online’s email, browser, and search function etc. This desktop will be treated by Joe Public as nothing more than a gimmick which will add very little in return to T-online's investment.

*vast majority of users do not know the difference

ThomasB

12:36 pm on Mar 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Pass the Dutchie, would you mind explaining how you got the 95% of people using the T-Online software? Especially thanks to the bigger penetration of DSL and Routers I think the number is lower, probably 40-60%.

Pass the Dutchie

9:47 am on Mar 10, 2005 (gmt 0)

10+ Year Member



thanks to the bigger penetration of DSL and Routers I think the number is lower, probably 40-60%

As noted above this is an approximate figure based on the following to illustrate my point.

Only 28% of T-Online's domestic subscriber base are on DSL (source: Ovum's EuroView 2004) Dialup subscribers need to use T-online software to access the net.

Unless users use third party software such as PPP over Ethernet Protocol or third party routers then without the additional software and technical PPPOEP/networking skills then T-Online's subscribers are stuck with T-Online software.

ThomasB

1:04 pm on Mar 10, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I think the 28% are somewhere around 35-40% now as the number of DSL users rised by 48% in 2004.

Nevertheless you can use T-Online via analog/ISDN without the T-Online software according to their help [www2.service.t-online.de].

 

Featured Threads

Hot Threads This Week

Hot Threads This Month