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Real Life Spanish Search Engine Traffic figures

figures from a site that gets 58,968 hits a month average

     
8:54 am on Oct 9, 2003 (gmt 0)

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finally got some real info for spanish market and SE importance:

over a 3 month period on one of the servers:

SE no. %

Google 28,666 80.76%

MSN 3,906 11%

Yahoo 2,518 7,09%

AltaVista 277 0.78%

Lycos 107 0.3%

the total dominance of google is noticable, and I do not know of another european country were Google dominates soooo much!

9:26 am on Oct 9, 2003 (gmt 0)

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Thanks for the insight, OddDog.

Your own logfiles tell the truth, much better than any of the Nielsen stats. Of course we need to make sure to evaluate the numbers in logs. Factors to consider are ranking in the engines, if serps in portals are dominated by PPC listings, the type of site and the engines/portals demographics etc.

So how about the total dominance of Google, can other members from Spain/targeting Spain confrim those numbers?

10:06 am on Oct 9, 2003 (gmt 0)

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Thanx for sharing oddDog its really appreciated.

I just have a few?.
maybe there i something i dont see, but the result surprise me because telefonica uses Fast, to get their results, so i would imagine they where high in the score,
and are your numberes before or after google.es where launched,
and as heini ask what kind off people use the site is it people you would expect too speak english, or people how only speak spanish.

11:41 am on Oct 9, 2003 (gmt 0)

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Hi Heini

Factors to consider are ranking in the engines, if serps in portals are dominated by PPC listings, the type of site and the engines/portals demographics etc

ok here goes

little to no impact in the ppc market for this sector

well positioned in almost all the SE

very very wide type of deogrphics for this site,

11:45 am on Oct 9, 2003 (gmt 0)

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what i am seeing here is that the iimportance of sites such as terra ( fast-alltheweb-lycos)and other portal sites has been very over hyped in there SE impact.

site is in 7 languages, but dominates the spanish visitors.
It is a tourism related site.

11:52 am on Oct 9, 2003 (gmt 0)

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Thanks, I certainly see the same thing in many European countries. The huge portals, often owned by the large ISPs, have tremendous "reach", but provide only small fractions of SE referrals. People don't use them for searching.
Terra practically owns the Spanish ISP market, much as T-Online in Germany, yet marketshare in search business is low.

As mainland Europeans we can only laugh when US folks complain about being dependant on Google.

11:56 am on Oct 9, 2003 (gmt 0)

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What about Wanadoo, formerly Eresmas? Also Ya.com, T-Online property?
7:32 pm on Oct 9, 2003 (gmt 0)

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OK, here's my stats from yesterday:

1 Google 86.28%
2 Yahoo 10.62%
3 AltaVista 0.93%
4 AOL NetFind 0.68%
5 Microsoft Network 0.74%
6 Lycos 0.54%

Hm, I though, and delved a little deeper, discovering that (can't be bothered to work out %, so total visitors):

Google.com = 31,028
es.search.yahoo.com = 2,153
search.msn.es = 1,931
search.yahoo.com = 1,641
buscador.terra.es = 802
google.com.mx = 604
google.com.ar = 433
google.co.uk = 419
search.msn.com = 396
google.cl = 353
google.de = 329

Not sure why the interest from South America, but google.es doesn't even show up! Unless it's not recognised...

BTW, it's a directory site, in Spanish, for businesses in Madrid, Malaga and Barcelona. So fairly targeted :)

11:55 pm on Oct 9, 2003 (gmt 0)

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>so total visitors

Excluding spiders?

7:58 am on Oct 10, 2003 (gmt 0)

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so google totally dominates spain.

any other country sooo dominated by a single SE?

9:13 am on Oct 10, 2003 (gmt 0)

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Well, Germany is not that far from spanish figures.

I think one of the reasons is the web in Spain is only now in the process of becoming a mass medium.
The countries where internet usage has been high for some years with existing structures and well established players are slightly more resistant to the big G takeover.
That would explain why Scandinavia, Netherland, Germany, and of course US and UK could avoid a total G monoculture.

In the end this development also points out the total failure of the european big guys to understand what's going on.

9:32 am on Oct 10, 2003 (gmt 0)

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yes I agree.

But this is a first for me to see this idea backed up with data.

It will be interesting to see the evolution of google.es and .com versions.

1:51 pm on Oct 17, 2003 (gmt 0)

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In Denmark, Google.dk certainly have taken a huge share - possibly because of some redirect of DK users from .com to .dk

In generel we're seeing an increase in Google traffic and a decrease in most others. However Yahoo and MSN seems very stable. So the increase in overall traffic comes from additional search volume - primarily from G.

10:20 pm on Oct 26, 2003 (gmt 0)

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Do you have a browser language redirect in place?
If the traffic is coming from Google.com is that for searches using english browser for spanish terms? Do you have the languages set in the adwords filters?
3:32 pm on Oct 27, 2003 (gmt 0)

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no adwords campaign.

just seo.

5:10 pm on Nov 5, 2003 (gmt 0)

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can we know were do you get this data?
is it public?
5:39 pm on Nov 5, 2003 (gmt 0)

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my data comes from the webtrends reports derived from the server logs.

was that your question?

11:03 am on Nov 6, 2003 (gmt 0)

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Thank you very much for your reply.

I just would like to know if I could get this figures mysefl somwhere, and how to get them.

4:07 pm on Nov 14, 2003 (gmt 0)

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from web logs that you are responsible for.
 

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