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[edited by: heini at 1:36 pm (utc) on June 23, 2003]
[edit reason] fixed link [/edit]
1. SanomaWSOY (network of Newspapers and magazines)
3. MTV3 (tv channel)
4. Jippii! (ISP)
5. Eniro (portal and search engines)
6. Yleisradio (broadcasting corp.)
7. Helsingin Sanomat (newspaper)
8. Ilta-Sanomat (newspaper)
9. Iltalehti (newspaper)
10. Mikrobitti (computer magazine)
Norway (weekly coverage, unique visitors):
Norwegian RedMeasure Stats [gallup.no]
Denmark (weekly coverage, unique visitors):
Danish RedMeasure Stats [fdim.dk]
..isn't it nice to see four countries in a row having comparable stats, by the way? :)
The term "Unique Visitors" that I use is not used in all Nordic countries - Sweden and Finland notoriously have to add "Unique browsers" although the deeper meaning is the same - anyway, a discussion can become quite long.
Fact is, that the figures for all four countries are generated in the same way, using browser- and cookie-based measurement. In all cases, no log files are used, and the data-collection and computing is done by an independent third party, so that the sites cannot ...hrm.. influence the figures by themselves.
[edited by: claus at 2:14 am (utc) on June 26, 2003]
Swedish RedMeasure Stats (weekly) [mediacom.it-norr.se]
Or, if You prefer monthly figures:
Finnish Monthly RedMeasure Stats - web page [gallupweb.com]
Swedish Monthly RedMeasure Stats - web page [mediacom.it-norr.se]
- I really don't know why the Norweigians publish the monthlies on powerpoint. Their weekly figures (see post above) are web-enabled.
Thanks for the info from Redmeasure. Nice that we're able to compare some stats from different countries.
I know that the Danish list do not include Jubii as they chickend out when Redmeasure started to include stats from MSN's browser hijacking (IE browser redirect to search.msn.dk when a non-existent domain is typed into the adress field).
Jubii is still pretty important in Denmark as they claim to be the most visited site here. I have to admit that the share of traffic we get from the is declining somewhat fast.
If you wanna look at publishers, Redmeasure combines them for Denmark here [fdim.dk].
The stats give a good view of the most "important" sites in the Scandinavian countries and I doubt that you're able to find more - if any - reliable numbers anywhere else.
Is Jubii #1 in Denmark?
Latest published weekly figures are from week 25-2003 - in week 25-2002 (last year), Jubii had 832.811 Unique Visitors and in wk 24-2002 it was 926.415. (Two weeks are quoted because I do not remember the weather for week 25 last year)
For week 25-2003 the MSN figures are not yet published on the FDIM site, but they are on the TNS Gallup site [gallup.dk] (the research company collecting the data.)
MSN has 739.066 UV for week 25-2003, and 876.105 UV for the week before (wk 24-2003).
It could very well be that the Jubii site is still the largest in Denmark, and MSN is #2 - unless their (Jubii's) market share has dropped since they chose to refrain from publishing their figures.
Jubii recently had some changes in management (and - being part of Lycos - also the recent mandatory Lycos design shift mentioned elsewhere, hence less search and more portal), so perhaps they'll choose to publish stats again sometime - one never knows.
Note: This part of the post might be a bit off-topic, but it clarifies the remark about "browser hijacking".
True - the "Domain not found" MSN IE browser search page is part of the Danish MSN figures (the blue page). The ordinary 404 "The page could not be found" (the white page) and all the rest of the white pages are not.
It was decided that this was the right thing to do after much debate - the key arguments "pro" were:
1) Clearly, this page has MSN Look-and-feel. A visitor is never in doubt about which site he/she is visiting when seeing it.
2) The deafult search page can be changed to something else than MSN Search (see, ie. the thread about the new googlebar).
3) The user might even use this feature on purpose, and intend to see the search results.
The "con" arguments was:
1) Unfair competition - the page is set by default in the browser that ships with the Windows OS.
2) The user does not do anything to actively look up that page.
As the page could clearly be changed into something else, argument #1 did not carry heavy weight. If the market (internet users) preferred another search engine, say Jubii or Yahoo, these engines could make a script for their users to download, which would present their results in stead.
Some of the more, let's just say "interesting" or "alternative", sites have already done so to drive traffic and click revenue (only their option to "install" is disguised as something else.) I have personally seen one such example, and i plainly refuse to provide the URL even if I could remember it ;)
Argument #2 (con) is just as believable as argument #3(pro) - who can say what is actually the case? Remember - most internet users are not even close to a basic understanding of how the net works. Plus: There are people who just doesn't routinely crank out as many words as I do - there are people who do not spell as well as others. It just might be that they consider this to be a valuable feature, and one that they actually use on purpose.
It is entirely within the realms of possibility that some users of computer hard- and software do consider "the company behind the IE browser" to be making nice, user-friendly, and understandable tools for them. There's a probability well above zero for that, actually I'd guess it's close to one, but one tends to forget when speaking to a lot of tech-savvy people. It's not all people, but I'd think it was the vast majority of "ordinary users" judging by all sources.
I, by all means, know that these things can lead to a lot of confusion, but that's the way it works.
The current status is, that the measurement concerns "publications", and "readership/usage", so the MSN Search page case is, in some strange way, similar to the silly little toys found in McD meals, annoying commercials in your favorite magazines, or commercial breaks interrupting your favorite tv-show.
If You use them, you count - You don't have to like them, but You have to perform some kind of action to become a reader (choose the wrong meal, the wrong magazine, the wrong tv-channel, or type the wrong address).
And no, standard popups and popunders don't count. There has never been any doubt that such exposure is not what the user came for.
Measuring actual visitor stats (volume) of a given site is a good pointer of how much traffic you can expect if you get you site listed there. But far from the whole truth.
Recently I added a site to MSN with some high volume keywords and after the listing went though, the traffic volume has almost doubled. The nice thing is that the site is already listed on Jubii et all. Rankings are similar so now we have a pretty good idea of how a certain keyword or phrase will produce on each search engine. From a few days experience there's not doubt that MSN certainly has a fair share of searchers and breathing down Jubii's neck.
Being on the marketing side of search engines, I really don't care about visitors stats on a given SE - I care about searchers and how many of them clicking my listings. Ofir.dk is a prime example of this. They have a lot of traffic, but it does not go there to search, but to chat, email and other stuff. One should think by looking at their visitor stats that they probably would produce traffic from search. They don't.
I think Jubii is heading somewhat in that direction too. Huge volume of traffic, but it does not go there to search as it did in the good ol' days. Referrals are way down compared to a year ago, which is what you also describe Claus.
So by pin-pointing the most famous site in a country, we get an idea of what sites have been succesfull at attracting visitors, but not what sites that will send us (converting) traffic.
The data is from december 2002. Numbers and v ^ are compared to data of december 2001.
Pagina.nl is a huge resource site volunteerly edited like dmoz. MSN needs no clarification. Startpagina.nl is in fact pagina.nl its homepage but because pagina.nl has 3100 separate sites it has more visitors than Startpagina.nl itself. ilse is a searchengine and telefoongids means phonebook. Omroep means broadcasting and has all public broadcasting station sites together. Telegraaf is a popular Dutch newspaper and Planet is an isp. KPN is our largest telecom provider.
I hope this will help!