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Press release [eniro.com]
In April, there will be a successive exchange to Google from Eniro's existing web index. The change will start in the Nordic region, the countries affected by this are Sweden (evreka.com), Denmark (eniro.dk), Norway (kvasir.no) and Finland (suomi24.fi).
I know SOL will die soon and Eniro will be the name, but care to share a little about what's on the future menu Nicklas?
So, I don't find it so strange that SOL/Eniro makes the move now - but that dosen't mean FAST is dead in Scandinavia. Look around. Many things can, and will, still change over the next 12 month. Trust me, they will.
OK, for the next months to come, the Swedes and Norwegians will probably have to focus even more on Google - but in Denmark we have been used to being one of those "85% Google" regions for a long time. It actually don't have to be that bad, but I agree that in the long run it would be better for all (maybe even including Google), if Google did not have such a dominant reach.
SOL - like Yahoo - have a history of changing search partner. The fact that they do it now, again, should not be a big surprise. OK, personally (from an SEO point of view) I would probably have prefered Inktomi not to emphazise the Google dominans even more.
However, even though I am sure SOL and Eniro care about what SEO's have to say there are many other important things to look in to when selecting the right engine for a portal. It's a very complex project, is all I can say :)
>> That's seriously bad news for OV.<<
>> Its very much a question about good search results for the users<<
Those two comments say a lot (IMHO). I suggested on another thread that search quality is not in the DNA of Overture. They do not have a serious academic or direct interest in quality search technology. They are too much into fast bucks (not FAST... pun).
As the 'owner' they will ultimately drive direction. That direction will NOT be to compete with Google on quality, which I suspect they view as a necessary evil.
In view of their deceiptful advertising on ATW, I certainly won't be shedding any tears for them. Karma strikes again.
>> Websearch monoculture spreading.<<
That's definitely the downside. No wonder I can't sleep at night!
Perhaps it's mostly that OV is not ready yet to offer PPC in scandinavian languages. That would leave Eniro with the option of going with ES or Adwords. ES is probably not an option anymore when chosing OV owned FAST as provider. Which would leave Adwords as the only chance to get PPC onboard for Eniro.
So perhaps the PPC moloch OV is just too slow.
Strange thing: Evreka/Kvasir doesn't show Adwords and the stories linked to in post #1 only mention ads as a possible future development, not as something around the corner. Google has no press release out yet, but at the time of writing, their office wouldn't have opened yet. It will be interesting to see what they say.
I've heard that a major change would come to Eniro's sites a couple of weeks ago. Don't worry :)
The article is in swedish. Among other things, he states:
According to our tests Alltheweb-index gives relevant results. The relevance is among the best on the market and that is the reason why we have chosen to co-operate with Fast.
I don't think the relevance got any worse in the months to come, so the only reason to changing to google, must be the money making potential in AdWords.
The article [internetbrus.com]
A good product manager will allways defend his product untill the very day he decides to switch to another supplier - then he'll defend that.
Don't try to analyze too much from an interview :)