Look at European Search Industry

[rubble88]

A brief look at the European search industry in the current issue of the International Herald Tribune.

Full-Text: "Agog about Google: Europeans tag along" [iht.com]

[heini]

Yeah, you can see story in the making here:
[webmasterworld.com...]

and here:
[webmasterworld.com...]

[Brett_Tabke]

hehe. Now you know why I only talk to bloggers.

[Rumbas]

Thanks for spending time here and mentioning the site in that article. That was a nice gesture.
Any other research you need us do for you?

[vitaplease]

How many people love journalists?

Heini, thats two threads to bookmark for the next newspaper that passes by.

source and result.

[heini]

It should be noted though that Chris has done a good job. It certainly was not your usual run off the mill article. Chris has found the right people to talk with. For example talking to Bourdoncle of Exalead was a good coup and shows a serious understanding of the matters involved.
All in all a good article for a mainstream publication. Far better than some stories some tech news sites have run lately.

[jmccormac]

It was a limited article for what is essentially a non-technical business orientated audience. Given the amount of research that Chris did in talking to people, it did produce a good article, even if it did not cite the sources here. At least it got the very important idea of the local search angle through.

I am not sure if a sub-editor pared down the article to fit the available space and the article, as it reads does have the kind of discontinuities that sub-editing introduces.

Talking to bloggers only results in a blogger audience . With bloggers, you are largely preaching to the converted. :) But if you can change the way people think and increase knowledge of those outside your field, it is often a good thing to speak to journalists.

The Exalead perspective was a very interesting one as it is not something that you normally see in the press. It was a fairly balanced article, even if it did not cite the website or include attributed quotes. The European search engine business is complex and the article really only scratched the surface. As Europe becomes more connected, the local angle is going to become more important and the big SEs like Google who don't pay attention to developing a good localised strategy will become next year's Altavista.

Regards...jmcc