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hosting in Italy

and the google conundrum

         

Fiver

9:49 pm on Jan 20, 2003 (gmt 0)

10+ Year Member



hey everyone,

I'm attempting to find hosting in European countries, which will appear in a local search from google.

To the best of my knowledge the only way I can ensure this at the moment is by picking up in-country hosting from ISPs that are currently holding google-recognized ip blocks.

To do this I've been working backwards from .com's and .net's in googles country specific SERPS.

Italy is confusing me. There are only two options at the top of google.it's search page, one is obviously to search the web as a whole, but I can't tell if the other is an option for 'searching pages in italian' or 'search for pages in Italy'

which does it say?

only the latter would preclude locally hosted sites, and I get the feeling google isn't offering this option.

So my question is, is it neccessary at all to have local hosting to get into the 'local' italian google?

heini

9:54 pm on Jan 20, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It's pages in italian language. So clearly at this point you don't necessarily need italian hosting.
I'd however look into that.
I certainly recommend localized hosting solutions at this point - it's just the safer bet for the future.

Fiver

10:03 pm on Jan 20, 2003 (gmt 0)

10+ Year Member



Thanks Heini,

I was going to tack on the question: are they planning on adding a 'pages in italy' button in the near future.

But of course, nobody but googleguy could answer that.

jmccormac

9:10 pm on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



So my question is, is it neccessary at all to have local hosting to get into the 'local' italian google?

So far the Italian com/net/org stuff I have worked on has had a high proportion of Italian websites hosted on Italian IPs. Though this is only a preliminary search. The biggest proportion of the non-Italian hosted sites would be on US IP ranges.

The results are below:

Italian .com
Italy: 229129
Non-Italian hosted: 16909

Italian .net
Italy: 43970
Non-Italian: 3734

Italian .org
Italy: 26463
Non-Italian 2803

The biggest single non-Italian hosting country in these figures is the US.

The big problem for all search engines is in determining whether a site hosted in one country is actually relevant to that country rather than to another. The size of this problem has forced big search engines such as Google and the others to implement a 'filtered' index based on the country code (eg .it) and com/net/org websites hosted on IP ranges associated with that country. It is a very quick and nasty way of generating an index. The fastest way into one of these 'pages from $country' indexes would be to have a website with that country's cctld extension.

Regards...jmcc

heini

9:22 pm on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>The fastest way into one of these 'pages from $country' indexes would be to have a website with that country's cctld extension.
Interestingly this is not neccessarily a surefire way either. We had the situation where sites with local domain but hosted in another country where not included in local AOL results.

glengara

9:45 pm on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Definitely .com and .net appear in "pages in Italian"

jmccormac

10:29 pm on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Interestingly this is not neccessarily a surefire way either. We had the situation where sites with local domain but hosted in another country where not included in local AOL
results.

This could be a serious weakness for the local AOL search for .ie as approximately 55% of .ie websites are hosted outside of Ireland. Though AOL does not actually operate in Ireland as an ISP. AOL could be relying on the IP of the website to determine the relevance to the country. That is often an unreliable way of doing things especially for small countries like Ireland.

Regards...jmcc

heini

10:33 pm on Jan 21, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



>com and .net appear in "pages in Italian"

Ya, I got carried away a bit from the original question. Status quo is italian language brings a site up under that option, regardless of TLD.

Fiver

9:38 pm on Feb 27, 2003 (gmt 0)

10+ Year Member



Back on this topic again, I'm unsure of an exact methodology for picking an ISP in a remote country, with assurance that google is likely to geolocate my site properly.

Basically what I'm doing now is a RIPE whois on the nameserver of another site that comes up in a 'within country' search at google, and trying to determine that sites ISP, then trying to determine another nameserver that the ISP uses, and seeing if there is consistency in the RIPE country fields for each IP. If there is, I can be fairly confident that most of the sites said ISP hosts will be recognized by google as local.

If the ISP lists a number of its hosted sites, I can simply search through the local google index for these sites, and if I see them, I could gain the same confidence. But neither of these methods are 100%, either available, or accurate (instances of RIPE showing one country, and google including it in another local index, have come up once or twice recently here at wwworld i believe)

Is there anything more I can do to ensure new sites going up in foreign countries will be seen as locally hosted by google? Any other tools besides RIPE's country field and some basic logic?

Rumbas

10:12 am on Mar 1, 2003 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



Fiver, a good way to tell Google and other engines that your site is relevant for showing up in local serps, it having good inbound links from popular sites in theses countries. I can be local ODP and Yahoo cats. Also listings in local language directories is a good pointer.

Of course the language on your site should be the most important factor imo - if a site is in Danish, it's probably important to a Danish audience. Still local TLD is important [webmasterworld.com] in the determination as well.

heini

11:46 am on Mar 1, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Fiver, what about finding out the IP blocks owned by a hosting prospect, than searching at ATW for all site within that IP block, and comparing the results with the Google local search?

Fiver

3:51 pm on Mar 5, 2003 (gmt 0)

10+ Year Member



thanks Heini, i knew that alltheweb search by ip option would come in handy someday ;) I'll give it a shot.