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If people search on their local SE they will get no results and have to look further on the international search.
As for question from clients. I have a staff who speak about 5 languages but the more obscure languages we reply in English. People do not seem to mind. If I was selling a product in the country in the local language I would have a far bigger problem. But as I am advertising people to come to my location they would have to travel abroad and generally speak english.
It will pay off for sure. We put the Swedish online last week and got crawled by Google and had our first customer a few days later.
It's worth the trouble because some local SE's will filter out anything but local domains and some users will typy in the local domain instead of .com. Ask you self how many sales you need to make this profittable. I'm sure it's worth it.
YES....
Rencke, who by the way started this European forum from scratch, has made some groundbreaking posts about exactly this approach to cross european web marketing. You might want to look them up via site search - absolutely rewarding. Example:
[webmasterworld.com...]