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So far PPC results are shown in the following countries by either Overture or Espotting:
- The major languages in Europe!
Looking a bit closer at the individual partnerships reveal that Overture could be a bit behind in the race:
OT - AOL, Excite, T-online, Altavista
ES - Fireball, Lycos, Hotbot, Yahoo
OT - Altavista, Freeserve, AskJeeves, AOL
ES - Yahoo, AskJeeves, ukPlus, Lycos, Hotbot
OT - AOL
ES - Lycos, Altavista, Hotbot, Netscape, Yahoo
OT - YupiMSN
ES - Yahoo
OT - ?
ES - Yahoo
We also have Kanoodle influencing Lycos a few places, but where is the next market where PPC haven't made it's entrance?
Here a few search engines have experimented with add/text placements, but nothing like regular PPc results, yet. At lot of things are in the works for sure, but nothing official.
Mind you that the numbers for online population [webmasterworld.com] in Scandinavia is among the highest.
Another note: Germany, the UK and Italy account for half the total European Internet population, so it would be natural for the PPC providers to start rolling their business out in these countries first. BUT it will be interesting to see who enters the Nordic area first?
See also the great thread 'Targeting Europe - do I have to pay?' [webmasterworld.com] It's a must-read about launching a euro SEO campaign.
<Added>Overture on Altavista.de [webmasterworld.com]</added>
(edited by: Rumbas at 2:42 pm (utc) on Mar. 6, 2002)
But that's expensive, and the question for those two will be: does it pay, is the market big enough.
In Germany there are two small locals doing PPC for a while - they were too early. When the market was ready for PPC the big ones moved in.
For smaller markets I see a chance for local players, filling in the gap before the big guys arrive.
That could be done in two ways: either a local portal/SE puts up a PPC scheme, or a local outfit does it.
Another country with similarly high usage figures as Scandinavia is the Netherlands. Ilse is still the #1 here - a likely candidate for doing a self-developed PPC scheme?
I've spoken with Tim Cadogan, Overture's Senior Director of Search Products, last november in Dallas. He said, Overture is not interested in the italian market in 2002. Maybe next year (or maybe next autumn, because of eSpotting:-).
The partnership eSpotting - Yahoo Italy will start april the 1st.
And they say [qualigo.de] they have T-Online-Switzerland on board...I really donīt understand that, because also on T-Online-CH appears the Link to the deal between T-Online and Overture above the SERPS.
All the better if you don't have to pay for it ;)
Still - would be interested to hear what went wrong and what will come of it. Seems somewhat logical for a strong, nearly dominant player in a limited market to set up their own independent PPC scheme.
>qualigo - T-Online-Switzerland on board
oLeon, I can't really believe that one either. On comparing results with qualigo SERPs I couldn't find similarities.
Lets try to put some numbers to the issue:
Taking December figures from Jupitermmxi [jupitermmxi.com] and doing some rough calculations, it appears Espotting's reach outgrows Overture's reach by 3/2. Portals with espotting listings had more than 28 Mill. unique visitors in December, Overture's partners some 21 Mill.
How could this happen to Overture? Perhaps it's just the advantage Espotting had coming from Europe, namely the UK. The company was focused on the European markets from the beginning, not even trying to attack Overture, then Goto, in the US market.
Another point in question is, if Espotting goes the classical dot-com route of growing first, trying to get profitable later.
Overture at least suggests [searchenginewatch.com] Espotting was able to beat them on the Yahoo Europe deals by offering dumping contracts.
One thing is for sure: the european market is a whole new story for Overture: It's not one homogeneous area, but a whole bunch of completely different markets.
So what will come next?
Is there anythng in the US PPC scene that might lead to serious predictions on the evolving European PPC scene?
Will we see a new diversity of local PPC engines? Will Overture just blow the competition out of the boat? Does Espotting have the means to close the European door to Overture?
Nice post, thanks. First of all you are right, we completely lost AV.de in this thread - had them wayback in October when this Overture going to Germany started to get discussed here as first candidate.
But somehow AV is flying too low for the radar these days...
About MSN: anything definite?
Do you know when Overture will start to promote in Germany ? , it's about a year they have on their site the form to request information about it but still nothing and, with my great pleasure Espotting is going really well in the German market!!!
Regarding the Italian market I think we are a little behind other countries in Europe in Internet marketing , that could be the reason because Overture is not interested in advertising in Italy for 2002.
<Yes both on the German and American one.>
The Lycos crowd goes for sponsored listings?
< Mostly Yahoo crowd goes for sponsored listings, I have just started and seems not so expensive at the moment, I found some referrers even from Ask.co.uk it's a sort of MetaPayperClick engine isn't it?>
You can target more than 250 countries and/or speakers of 5 major languages (English, French, German, Italian, and Spanish).
Overture.de didnīt announced the deal with AV.de yet, I donīt know why. But itīs the case that their results should be shown on AV.de
OV.de starting next week on t-online, and as I posted in another thread it should only be the first bids as sponsored links. (yes, t-online is a big partner!)