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I own some popular sites that utilize user-generated content, user feedback rating, dynamically changing formatting, and other things that are generally regarded as the stuff of Web 2.0, but I just didn't understand the need for anything more. Now I do.
As I've been contemplating this for a few days, I'm wondering what a Web Directory 2.0 might look like?
I've read that doubleclick is Web 1.0 as AdSense is Web 2.0, and Geocities is Web 1.0 as MySpace is Web 2.0. I don't know if I should suggest that the DMOZ might be Web 1.0, but what would make a web directory Web 2.0?
I remember a paper I read in 2000. It came from a company called Wherewithal. Their idea was to take DMOZ (that's the not-so-interesting part of the idea) and give people web-based tools to create their very own DMOZ clone. Users should have been able to reorganize category structures and to add and delete links. Thus anyone would have been able to create his own view onto the DMOZ data. (These kind of users could also be called editors, even if they have not much in common with DMOZ or Yahoo editors.)
Pure users (anyone without the ambition to reorganize the directory) could choose their favourite clone and even mix the clones from different editors. The editors would even have become some amount of income, depending on how often their "views" would have been used by users.
According to this paper, using and rearranging the directory should have been done with web-based tools which would have to rely heavily on Javascript.
The money making part aside, this sounds very much like Web 2.0 to me. Just imagine DMOZ where really anyone could become an editor instantaneously. If his modifications make sense for users then they will use his version instead of the default / official version, which would lead to the point where the modified version becomes the default version.
Thus anyone would have been able to create his own view onto the DMOZ data.
Wow. I hadn't thought of that. Amazing concept. I would think that you would need to offer a database with greater breadth than the DMOZ since people will be editing and filtering the data themselves.
Give a handful of auto-generated criteria that the 'editors' can use, and some tools to create their own criteria, and there are some wild possiblities.
Imagine someone in Houston creating a directory that is a subset of the whole which only contains listings from Houston, and a person in Algeria creating a version that only contains listings from Algeria, complete with country colors and some graphics.
Maybe some would choose to only list sites which do not contain the code for AdSense in the HTML. Some would only list sites about pinewood derby racing. Come use my directory at http://www.example.com/pinewoodderby!
With the renewed acceptance of AJAX, this is much more feasable now than it was in 2000.
I'm going to have to give this some serious thought.
[edited by: dataguy at 11:41 pm (utc) on Jan. 5, 2006]
Imagine someone in Houston creating a directory that is a subset of the whole which only contains listings from Houston, and a person in Algeria creating a version that only contains listings from Algeria, complete with country colors and some graphics.
The payoff for them was that when they viewed their directories from their sites, they had their own site design, navigation (via templates). When viewed from our top level, their content looked like our site
Many great features, like URLs validated nightly, user ratings, latest links emailed to anyone who wanted them, suggest links and suggest categories (checked instantly for validity and dupes across the whole domain), and of course, anyone could use whatever categories they wanted in whatever language they wanted. The result was very, very interesting. How many categories of drag racing links can you imagine might exist (esp. if you're the editor of DMOZ and have no idea/interest)?
"Editors" (we called them "customers") got real-time web-based reports on popularity, ratings, suggestions and so on. And it used no JavaScript at all!
As you might imagine, most of the directories were adult sites. But so what. We wanted anyone and everyone to use it. A good chunk of the db made no sense to us because it was in Russian, Armenian, Chinese, etc. ... But it worked!
What happened? We got investors in NYC. They set milestones for releasing full funding. We met and exceeded the milestones and they told us "sorry, we're not giving you any more money. The stock market crash wiped out our cash. Great job, though." So, we broke leases, fired people, and made enemies.
Thanks for starting the topic ... a great chance to bring up some old memories.
- Paul
[edited by: tedster at 2:40 am (utc) on Jan. 16, 2006]
[edit reason] remove specifics [/edit]
Very cool indeed, thanks for describing your site. Moving my directories in this direction seems like a no-brainer... I mean, give people more control so that they feel ownership, and they will be loyal users. I think that is a big part of Web 2.0: allowing users to feel like they have control instead of being at the mercy of the web site itself.
I'm curious as to why you wouldn't want to jump back in and give this idea another try. Seems that even if you had to start from scratch, it would be much easier to pull this off today than it was 10 years ago. It would also be easier to monitize.
[edited by: tedster at 2:47 am (utc) on Jan. 16, 2006]
[edit reason] remove domain name [/edit]
let's say a day spa gets a website listed in a directory... and the directory offers a click to call service ... that could prove to be useful. So, I feel a web 2.0 directory would facilitate more direct interactions between the directory surfer and the company/entity behind the website listed.
Personally I see "2.0" as a user-interface thing. At the end of the day, data is data. The clever bit is how you present it to the end-user (and that can include a clever search tool).
I mentioned the Marumushi newsmap last year but no-one seemed interested. For me, this is a perfect example of a Web 2.0 user-interface. It's very clever (based on link structure) and absolutely functional:-
[marumushi.com...]
It's the same data, just different presentation. "2.0", for me, is more of an advancement in design/technology than anything else.
TJ
There is a meme map of web 2.0 here:
[oreillynet.com...]
I would like to see a better system for approval in DMOZ. There is no notification of if or why you were denied. To blend the Wikipedia posting technique would be advantageous. I think technology is limited because people will take advantage of the ability to spam it for ranking gains.
I won't go into a lot of details but moving toward Web 2.vaporware standards I've added an RSS feed to my niche directory and people are using it, working on some other bizarre things such as wikifying, technorati tagging, no um um GLOSSARY linking keywords in the listings, glossary, yeah that's the ticket, etc. etc.
Got some other ideas but if I told you I'd have to shoot you so that's all for now.
Actual form: [directoryy.com...]