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While your users learn more, you can earn more -- US $100 for every new AdSense publisher who earns $100 and up to $1 for every new Firefox user.
But I think not everyone can refer to earn money. It says in the adsense faq:
"Select the sub-tab of the product you'd like to refer: AdSense or Firefox plus Google Toolbar."
I don't see a firefox tab in my adsense account.
"Referrals is a feature of AdSense that allows you to increase your revenue while increasing your users' awareness of useful products and services. By adding a referral button to your site, you can direct users to products like AdSense and Firefox with Google Toolbar. When your referral connects a user to AdSense or Firefox, you can generate more earnings while helping new web publishers monetize their websites or improve their web browsing experience."
More information on the 'Referrals' tab. I see referral information for Adsense and Firefox w/the Google toolbar...
[google.com...]