Mozilla Browser

"Spreading Like WildFirefox"

[mahlon]

[emarketer.com...]

As of the writing of this article, the company had recorded roughly 10.96 million downloads to-date.

[tedster]

I noted a comment on a relatively prominent blog this AM that the blogger was happily surprised to see Firefox at 18%. Not a techie blog at all, by the way - the number surprised me, too.

I guess the time is ripe and the product is right.

[treeline]

I'm seeing mozilla creep upwards on stats, so I tried it and like it. Now I primarily use it, though not quite exclusively yet. Very fond of the Adblock feature.

[brotherhood of LAN]

I see people recommending it all the time. The alternative to the "devil" IE apparently...it must be "cool" to have firefox.

// that's without considering the pros and cons obviously!

I doubt their reasons are as technical as the recent firefox thread on this board, either way firefox is "as good or better" as IE and it can only be a good thing that the general internet surfer realises there's more to the net than their home page and IE.

[technossomy]

More on browser statistics:
[w3schools.com...]

I only suppose Mozilla also includes Firefox, which has been popular among developers for some time now.

[jimbeetle]

Huge 2-page spread ad in the New York Times main section this morning promoting "Download today from getfirefox.com."

Depending on this and that, a full page in the NYT goes for between $50K to $100K. Two pages? That's a humungous amount of money spent to promote something that's free.

How do you calculate ROI?

[jdMorgan]

They've been taking donations for months on the Spread Firefox site to publish that ad. It's likely to be a one-time thing, too. It is interesting that they're so keen to advertise something that's free, but I guess there's the "pride" factor at work here. The group wrote it and deserves some recognition.

Jim

[jimbeetle]

The group wrote it and deserves some recognition.

A very effective way of doing it.