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// that's without considering the pros and cons obviously!
I doubt their reasons are as technical as the recent firefox thread on this board, either way firefox is "as good or better" as IE and it can only be a good thing that the general internet surfer realises there's more to the net than their home page and IE.
Depending on this and that, a full page in the NYT goes for between $50K to $100K. Two pages? That's a humungous amount of money spent to promote something that's free.
How do you calculate ROI?