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I don't bother to block all ads - some of them show me interesting things - but when they are plain annoying, I can now use Opera to block them. Makes the page load faster next time too.
Opera is about 2% of the market, Firefox 15% (depending on who you ask) that means there is still a huge and growing market out there of new users who are potential customers and reading adverts.
Anyway opera and firefox users are usually geeks who never click on adverts anyway.
I just eliminated most of the advertising on the net by visiting 5-6 websites and using the content blocker. I then added the contextual advertising urls and - presto - goodbye 95% of the advertising on the web today.
Something aint right about being able to do that.
Personally most ads (apart from popups) don't bother me, at least on broadband (and it's been a while since I've used anything else), and at the moment I can't be bothered to fiddle around with yet another program and its settings... The same is certainly true of most non-technical Internet users I know.
Are there any recent methodical studies on ad-blocking behaviour?
[edited by: zCat at 2:43 pm (utc) on July 10, 2006]