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For example, every widget has a manufacturer, a price, a style, etc. Presently, he just leads in with a text summary of this data. But, it would be handy to store this data in a database, so a link to "Acme Widgets" would bring up all reviews of that maker's products. Similarly, reviews could be grouped by style, price range, etc.
Right now, he's using WordPress as a platform. Any ideas on how to transition this to a more structured environment? Can it be done within WordPress using custom fields, or is a CMS the way to go? Or, is there a cool script someone has stumbled across for exactly this kind of situation?