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For example, every widget has a manufacturer, a price, a style, etc. Presently, he just leads in with a text summary of this data. But, it would be handy to store this data in a database, so a link to "Acme Widgets" would bring up all reviews of that maker's products. Similarly, reviews could be grouped by style, price range, etc.
Right now, he's using WordPress as a platform. Any ideas on how to transition this to a more structured environment? Can it be done within WordPress using custom fields, or is a CMS the way to go? Or, is there a cool script someone has stumbled across for exactly this kind of situation?
I'm not familiar with WordPress, but I've done similar things with MovableType. You just assign the individual product posts to categories and/or subcategories. Then you set up pre-defined searches for the manufacturer, price, etc.