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[edited by: trillianjedi at 9:50 am (utc) on May 30, 2006]
[edit reason] Please see TOS #13. Thanks! [/edit]
On the other hand, larger sites are usually better if there are no other problems.
If having a single brand is critical, you hae no option, right?
For example, you can have a CNN and a BBC and grow both to their max. Or you can merge both and have one.
I normally always prefer the second option, and to have two quality sites instead of one.
For example... A main hospital administration website with a secondary site geared for patient education through articles and video streams.
In that example both sites could be branded differently to make the best use of their purposes.
Unless your client's target niches are so disparate that it wouldn't make sense to "bunch all the sites up" I'd opt for your portal idea.