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When testing the Yahoo Publisher program I changed over about 1/2 of my adsense ads for the one site. Since yesterdays new Adwords change clicks for this site went to .01 ( other sites actually went up in value) I will change over the rest of my ads to Yahoo for this site to see what happens.
Ohhh I honestly love this game :)!
as of now YPN pays better than AdSense with the same web traffic, but clearly when it goes out of beta, it may change drastically.
That would be my guess as well. When Adsense started the epc was about .75 per click for me. It's now around .20. I think this was because as more and more people joined the program the higher paying clicks got spread out to others. I would see the same thing happening to Yahoo. The real test will be to see how it goes over the long haul.
I'd be pretty brassed off if I was an advertiser paying for that.
joined:July 8, 2002