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The only problem is if you have more than one ad on the page, no one is letting the other display an ad.
It would be nice if they'd make an exception in these cases.
It's called smart business sense ;)
BTW, I LOVE the name you chose for your site. That is smart Jenny Sense :)
I agree, indeed Adsense is the innovator and the others are copycatting.
But then the personalized google page I saw recently is a bad copy of my.yahoo.com many years later... So I guess everyone can copy.