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Beta testing the Yahoo Publisher Network

A look inside...

     

Jenstar

5:42 am on Aug 3, 2005 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have been one of the small handful of publishers beta testing the YPN, and it was worth the wait :)

YPN is very similar to AdSense in a lot of ways, but it has some quirks to work out during the beta period. It has ten ad unit sizes (same as AdSense) and similar reporting features in the control panel, including downloadable reports.

You can also block advertisers, customize channels for tracking (although only 50 of them), and create ad unit styles for display.

Ad units look similar to AdSense, although the text is larger, and hence shows fewer ads. For example, the large rectangle only shows three ads with YPN instead of four.

A couple cool features - you can transfer your earnings to your Yahoo Search Marketing account.

The home page of the control panel features your total daily earnings, and it tells you what time your earning stats were last updated, which is great for stat junkies.

Now, the question everyone wants to know. YPN is open for beta testing by invite only. But you can apply to become a YPN beta tester [advision.webevents.yahoo.com] and hopefully be one of the ones invited:

If you're interested in being considered for the Yahoo! Publisher Network beta program, please enter your information below. Participants of the program must be a resident of the U.S., with valid U.S. Social Security number or Tax ID.

I would assume they plan to open it to those who don't meet the above criteria when it launches out of beta by the end of this year.

TammyJo

4:58 pm on Aug 11, 2005 (gmt 0)

10+ Year Member



The text seems so large, am I missing something, is there a way to change the size of the ad text? Also, how long does it take to see activity in the reports, been up for a few hours and it still shows no activity for today?

Looking forward to seeing the results :)

layover

5:43 pm on Aug 11, 2005 (gmt 0)

10+ Year Member



Spoke to someone at YPN and he told me that it can take up to 48 hrs. for the ads to display. Seems ridiculous to me to have to wait 2 days once activating the ads. I had originally set the YPN ads to rotate with AdSense ads, but disabled Adsense so the YPN dude could see on any page of my site that the ads were not displaying.

I told him that for the last 24 hrs., no AdSense ads have run, and since no YPN ads have displayed, I have lost revenue. He told me to go ahead and reactivate my AdSense ads and send him the full source code for any page that should display a YPN ad and isn't.

Will see how it goes from here.

I will tell you, I love the idea of talking with a human being and not contacting support through an email form. This is where YPN most definitely has one-up on Google as far their offerings go.

castar

11:12 am on Aug 12, 2005 (gmt 0)

10+ Year Member



Put ads up from YPN last night but had a question. Does anyone know how many ad units YPN allows on one page? So far the numbers are looking pretty good.

ann

3:38 pm on Aug 12, 2005 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I also recieved an invitation but did not go for it as I want to wait and see how this thing shakes out before I invest more work into changing ads, etc. Yup, I guess I am still in the stone age, Very few dynamics. :-(

Ann

TammyJo

4:32 pm on Aug 12, 2005 (gmt 0)

10+ Year Member



How are you testing this program?

morpheus83

6:05 am on Aug 13, 2005 (gmt 0)

10+ Year Member



Ann,
You should use YPN code on 10 - 15 % of your pages.

nfinland

5:47 pm on Aug 16, 2005 (gmt 0)

10+ Year Member



Do you know anything regarding the rules for displaying other ads on the same page.

Can you have adsense and Yahoo ads on the same page?

Jenstar

9:43 pm on Aug 16, 2005 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Can you have adsense and Yahoo ads on the same page?

No, not on the same page view. But you can rotate them between page views.

castar

9:54 pm on Aug 16, 2005 (gmt 0)

10+ Year Member



Jen, do you know if we can have tribalfusion ads on the same page or are all other ads not permitted?

Jenstar

12:08 am on Aug 17, 2005 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Other ads are fine, just make sure you don't have Tribal Fusion set to show AdSense too :)

castar

3:44 am on Aug 17, 2005 (gmt 0)

10+ Year Member



Didn't know TF had adsense ads within them. Thanks for the tip!

Clark

4:44 am on Aug 25, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Jenstar,

Would you foresee Yahoo! considering dropping the PSA ads and replacing it both on the advertiser end and on the publisher end with a ROS? Idea being, for advertisers who don't care about targetting keywords they can bid on run of site. Anywhere you see a PSA instead a run of site ad would appear?

layover

1:15 pm on Aug 25, 2005 (gmt 0)

10+ Year Member



Well..after like 2 weeks, finally got my YPN ads displaying properly. Not sure exactly what the problem was...but Yahoo! got it fixed.

On a scale of 1-10, I give their support team about an 8. They were pretty responsive to me....but I think 2 weeks to fix the problem was a little much.

Ads ran for part of the day yesterday, in rotation with my G! ads. Looks like my CPM is about 2x more for YPN than for G!...but it was barely one day of running the ads.

One thing I have noticed......my CPM for G! has gone up over the past 3-4 weeks. Prolly about 20-30%.

Anyone else see their G! earnings go up....around the time YPN was launched?

Jenstar

2:10 pm on Aug 25, 2005 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



They might do Clark. But I am hoping the PSA situation will improve to get it more inline with AdSense. There would probably still be the stop word PSA issue however.

I would really like to see them come up with their own version of the alternate ad, so I can put something else there myself. I still see a lot of PSAs that are not stop word related unfortunately.

bnhall

2:35 pm on Aug 25, 2005 (gmt 0)

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My targetting is awesome, as is the payout. I am very pleased.

TammyJo

3:10 pm on Aug 25, 2005 (gmt 0)

10+ Year Member



I have to agree. The payout is much better ( as I figured it would be).

I don't have a challenge with the PSA situation as I understand that it is Beta and they are working out the kinks. I haven't seen much of them since the first couple of days. A delay of two weeks for that one challenge may be warranted since that is probably not the only issue there fixing ;).

Received a call from Yahoo yesterday for my feedback and have also submitted some comments through the control panel. I was told they are reviewing every suggestion and comment through that system. If we want to see changes, now is probably the time to submit input!

morpheus83

5:06 pm on Aug 25, 2005 (gmt 0)

10+ Year Member



They will do everything to shift publishers from big G. Cant wait for Microsoft to come out :-)

bnhall

6:17 pm on Aug 29, 2005 (gmt 0)

10+ Year Member



So here's a question. With Adsense I had an independent hit counter set up (found it on WW) which used the following line in th javascript:

document.getElementById("google_ads_frame").onfocus = hit;

If I want to port this same script to work with YPN, what's the name of the iFrame?

layover

9:00 pm on Aug 29, 2005 (gmt 0)

10+ Year Member



OK..been about 4-5 days, and I have all but removed my G ads..to give the YPN ads an opportunity to run throughout my site for a little bit.

Here is what I have noticed.

1) For me, YPN payout is a lot more than G. It is pretty significant actually.
2) G is much better at targeting page specific content. The YPN ads that are showing are general in terms of being related to my industry, but not necessarily the topic on a specific page.
3) I am seeing the click thru rate for G is about 4x higher than for YPN. This is prolly due to targeting better ads and may also be attributed to the fact users are very used to and comfy with clicking AdSense ads.

But, like I said..it has only been about 5 days or so...will see how the next couple of weeks pan out.

Anyone else have feedback on payouts, click rates, targeting, etc.?

AusDaddy

12:17 pm on Aug 30, 2005 (gmt 0)

10+ Year Member



Layover,
If I understand you correctly your average CPC for YPN is approximately 5x what you were getting for Adsense. Is that correct?

If so, wow!

markus007

4:25 am on Aug 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Major Canadian Publisher here, just recieved my yahoo beta invite a few minutes ago.

morpheus83

4:32 am on Aug 31, 2005 (gmt 0)

10+ Year Member



Wonder if anyone outside of US / Canada has got one.

davec

8:21 am on Aug 31, 2005 (gmt 0)

10+ Year Member



Anyone in the UK been accepted, without faking a US tax number?

d

fearlessrick

2:44 pm on Sep 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was accepted into the YPN beta yesterday and am adding pages today. I am very happy with the targetting which seems to be better than Google's, especially on pages where I have italicized or bold type, Y is picking it up nicely and delivering relevant ads.

My content is very diverse and Google's targeting seemed always to focus on just one aspect, when many more were available. Yahoo seems to be more robust and freewheeling.

I've often wondered why ads had to be "tightly targeted" when most of my audience is probably - like many people - interested in all kinds of things. I mean, I used to run some newspapers and we never had exact targeting. Some bars (those which catered to a more professional crowd) wanted to be on the editorial pages, while others went for the sports section. Some just wanted page position, so I see Yahoo being a little less rigid a good thing for newsy sites and less focused people and sites, like me.

I'll be honest - even in my most passionate areas of expertise, I often get burnt out or bored and have a need to move into another area. I guess that's why my site will forever be in flux.

Just some thoughts...

kurtpdx

4:54 pm on Sep 1, 2005 (gmt 0)

10+ Year Member



I also was added to the YPN beta group this week.

I have a fairly large site (100k pages indexed, 25k unique daily). Yesterday I ran Yahoo and Google to alternate on my pages, 50/50. Yahoo outperformed Google 2 to 1 on revenue despite having 1/6th of the clickthrough rate.

This obviously translates into higher earnings per click, but much less targetted ads with Yahoo. Perhaps the ads will become more and more targetted as time goes on, after all, this was only the first day.

So far so good.. my next order of business is to determine which channels Google still outperforms Yahoo, and start dedicating Yahoo and Google to their winning channels respectively.

layover

5:42 pm on Sep 1, 2005 (gmt 0)

10+ Year Member



I have a fairly large site (100k pages indexed, 25k unique daily). Yesterday I ran Yahoo and Google to alternate on my pages, 50/50. Yahoo outperformed Google 2 to 1 on revenue despite having 1/6th of the clickthrough rate.

This obviously translates into higher earnings per click, but much less targetted ads with Yahoo. Perhaps the ads will become more and more targetted as time goes on, after all, this was only the first day.

I am seeing very similar results.....

On another note...does talking about this stuff violate G's TOS?

From their TOS (https://www.google.com/adsense/localized-terms):

Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. "Google Confidential Information" includes without limitation: (a) all Google software, technology, programming, specifications, materials, guidelines and documentation relating to the Program; (b) click-through rates or other statistics relating to Site performance in the Program provided to You by Google; and (c) any other information designated in writing by Google as "Confidential" or an equivalent designation. However, You may accurately disclose the amount of Google’s gross payments to You pursuant to the Program. Google Confidential Information does not include information that has become publicly known through no breach by You or Google, or information that has been (i) independently developed without access to Google Confidential Information, as evidenced in writing; (ii) rightfully received by You from a third party; or (iii) required to be disclosed by law or by a governmental authority.

Looks like section (b) prohibits discussing results?

layover

8:08 pm on Sep 1, 2005 (gmt 0)

10+ Year Member



To apply to be a beta tester, go here: [searchmarketing.yahoo.com...]

Doesn't look like the actual form to apply works in FF though...just IE.

ronick

2:03 am on Sep 3, 2005 (gmt 0)

10+ Year Member



I don't know if size matters to Yahoo. My fellow publisher, who stated that you were told that you were too small, although you average between 5-6 mil pg views daily, it can't be about volume. I was recently accepted and i average no where near what you do. Who knows what their basis is.

morpheus83

4:22 am on Sep 3, 2005 (gmt 0)

10+ Year Member



"I don't know if size matters to Yahoo. My fellow publisher, who stated that you were told that you were too small, although you average between 5-6 mil pg views daily,"

Then you should go for the customized partnership program or Premium Adsense.

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