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YPN is very similar to AdSense in a lot of ways, but it has some quirks to work out during the beta period. It has ten ad unit sizes (same as AdSense) and similar reporting features in the control panel, including downloadable reports.
You can also block advertisers, customize channels for tracking (although only 50 of them), and create ad unit styles for display.
Ad units look similar to AdSense, although the text is larger, and hence shows fewer ads. For example, the large rectangle only shows three ads with YPN instead of four.
A couple cool features - you can transfer your earnings to your Yahoo Search Marketing account.
The home page of the control panel features your total daily earnings, and it tells you what time your earning stats were last updated, which is great for stat junkies.
Now, the question everyone wants to know. YPN is open for beta testing by invite only. But you can apply to become a YPN beta tester [advision.webevents.yahoo.com] and hopefully be one of the ones invited:
If you're interested in being considered for the Yahoo! Publisher Network beta program, please enter your information below. Participants of the program must be a resident of the U.S., with valid U.S. Social Security number or Tax ID.
I would assume they plan to open it to those who don't meet the above criteria when it launches out of beta by the end of this year.
The only thing I know that is banned site-wide is if you have Adsense for Search on your site then you can't have any other search.
I had the impression that the last tos change didnt' allow this...but then again the change was fairly fuzzy. This might be a good thing.
This aint jenstar but I just got an email back from G support saying it is ok to have YPN on a site, just not on the same page as Adsense.
Wow, that's huge news.
Actually, if you have a server side driven site, would be possible to even switch the ads block on a random basis, or better a 50/50, so they would never be in the same page at the same time... just wondering.
Yes, you can run them both on the same site, so long as they don't appear on the same page during the same page view. I plan to put an ad rotation script on my blog and do a 50/50 rotation between AdSense & YPN to get some good comparison data.
G's TOS: [google.com...]
Competitive Ads and Services
We do not permit Google ads or search boxes accessing Google search services to be published on web pages that also contain what could be considered competing ads or services. If you have elected to receive contextually-targeted Google ads, this would include all other contextually-targeted ads or links on the same page as Google ads. This would also include ads throughout the site that mimic Google ads or otherwise appear to be associated with Google on your site. Although you may sell ads directly on your site, it is your responsibility to ensure these ads do not mimic Google ads. If you have elected to receive Google search services, this would include other search services on the same site and non-Google query-targeted ads. We do allow affiliate or limited-text links.
Yahoo!'s TOS: [publisher.yahoo.com...]
I don't see anywhere that Yahoo! says competing ads can't be displayed on the same page. Am I missing it?
I have been accepted and will begin testing next week. I will probably rotate between both and see how it goes.
As far as payout.....I am guessing it will be comparable to G's...but probably won't exceed theirs....
Interested in numbers that anyone may have though.
One thing I like with YPN is they give you the phone number of their technical support
That phone # may vaporize after beta.
Have a phone # available to deal with a small number of publishers in real time to help get the product out the door makes a lot of sense.
Dealing with all the whining we see daily in the AdSense forum about every little hiccup in eCPM and CTR would drive so many Y! tech support specialists to suicide that Sunnyvale would be swarming in bio-hazmat teams as the city turned into a river of red.
On the upside the shortages in organ donors would be eliminated in a week.
I just got an email back from G support saying it is ok to have YPN on a site, just not on the same page as Adsense.
I'll bet AdSense Support cringed at answering your question!
Give us some results once you got something!!!! Even if it's just a day of stats!!!!
Okay I'm confused..(not really anything new in that)The TOS snippet above clearly states YPN ads would NOT be allowed on the same SITE. Now Google is saying it is okay as long as per the original TOS that was per page? Jen have you discussed this directly with the adsense group as to that interpetation?
I believe that is about the time it takes, although some of my pages were much faster. I notice the YPN bot showing up about a second after a page request in my logs.
I am 99.9999% sure that YPN & AdSense are permitted on the same site as long as they aren't appearing together on the same page view. But I am officially double checking for the 100% assurance ;)
I got the clarification, it is 100% within the AdSense terms to run both AdSense and YPN on the same site, as long as they aren't appearing together on the same page during the same page view.
Google said the same thing about Adsonar a very long time ago. There is no change in policy here.
Shame is that I am not from US so I will not keep using my Yahoo account. I will put AdSense ads back until Yahoo! is officialy out of beta and open internationaly!
So far about 24 hours after installing YPN on a smallish site, I am still getting either whitespace or non-targetted ads.
I am seeing the same thing...but the non-targeted ads appear to be PSA's? They are all ads for ".org" sites.
Anyone else experiencing this?
One thing I like, their customer rep called me up yesterday to work on the problem I raised with them last Friday. It always feels good to know that there is someone who can help you in the company you are doing business with :o)
So far so good. We like the interface (very similar to AdSense), we also like the ability to transfer earnings from YPN to Overture (Y! Search Marketing).
[edited by: jatar_k at 5:09 pm (utc) on Aug. 11, 2005]
[edit reason] no personal urls thanks [/edit]