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Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.
Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology.
We just placed YPN on the home page of our site today and will see how it does for us. We've been with AdSense for two years now so we are taking it very, very slow with YPN.
The one key benefit of YPN is the ability to move earnings from YPN to Overture (YSM).
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[edited by: tedster at 8:12 pm (utc) on Aug. 10, 2005]