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Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.
Yahoo's new service will differ from Google in that it will add human editorial to the selection of ads for content pages. In comparison, Google's service relies on technology.
Just that one can imagine it will be similar technology since it is from the same company.
It's a completely different product.
It's like saying an F150 will be like a Pinto because it's made by the same company.
There's no need to be obnoxious when disagreeing.
You're right, my apologies. The idiocy in this thread is starting to get to me.
But, no invite.
No matter, they waited too late in the year for us to do this. Apparently they think they are the only ones who need to launch new services no later than early spring. If they really wanted all the smaller publishers onboard, they would have launched this on December 20, 2004, when Q4 was sewed up, and publishers were in planning stage for 2005. By now, everybody could have tried it to see if was worthwhile for Q4 2005.
The real quote is: "I don't care to belong to a club that accepts people like me as members."
as far as we know...
BTW, knowing old jokes may be a sign of age, but having the wit to appreciate them has no age limit.
I think the success of Google advertising programs has been the ease for both publishers AND Advertisers to signup and run compains/run ads.
I know for comments that Overture advertising program is a bit picky, where Adwords would basically allow everybody to advertise.
This a real shame, then.
it's just another beta for invitees
HERE'S THE EMAIL I GOT (they sent it as a "launch" notice, but yes, it appears it's a beta invite)...
The link was to [publisher.yahoo.com...]
I went and filled out the beta form since it was the only active link to "sign up" for anything on the page. They never replied. Not even a "thank you for applying" canned email. (I actually went and double checked the URL a few hours later to make sure I didn't get "phished").
[edited by: tedster at 10:21 am (utc) on Aug. 5, 2005]
All publishers applying to qualify for the Yahoo! Publisher Network beta program must be a resident of the U.S., with a valid U.S. Social Security or Tax ID number.
I received the same notice of beta program start and filled out the same form. Yesterday I received an email of acceptance into the beta program.
Jenstar reports that it may be a "rolling campaign" where Yahoo! reviews each request and carefully, conservatively builds its stable of 2000 beta publishers over time. On that basis, it would appear that there's still a chance of acceptance at a later date.