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As a newbie to WW, I am here looking to get a clue after 9 months of running my first websites and looking to grow this thing into a job/career, so I am anxious to learn.
My most prominent issue is that I was hoping to find out the results that other people have seen with various YPN catagory settings while serving to generic Myspace traffic (YPM published on resource sites, video code sites, poll sites, etc). I have been working for months to deduce what catagories work best for Myspacers out of the 300+ subcatagories, but the natural daily fluxuation on YPN PPC rates makes the conclusion very difficult. I also don't want to get booted from YPN as "low quality" by selecting unrelated catagories. Maybe this is a "how to best figure it out" question more than a request for "the answer".
Any input is much appreciated, and PM/email is welcome if this is more of a business private issue or if you want to sell your services.
joined:Aug 12, 2004
I also don't want to get booted from YPN as "low quality" by selecting unrelated catagories...
Doesn't matter what you select... it's the type of traffic myspace generates.. read: low conversion rate. I'd be very, very careful with this if you value your YPN account.
Does anyone know if it would be useful to ask YPN to review my conversion rates to see if I am at risk of "low quality" with the catagories I am using? Casale shows some detailed data, but I am in the dark on YPN. Or does anyone know if YPN share which catagories convert Myspace traffic best (Not just CTR)? Or does this just put me at more risk by being open with them and trying to get it right/best for their advertizers?
Be honest. Pretend that you are a Yahoo advertiser and you want relevant clicks.