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Overture keyword tool & EPC - any coorelation?

3:57 pm on Jun 2, 2006 (gmt 0)

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For those who have been using YPN for a while, are you seeing any type of coorelation between the bids shown via the old Overture keyword tool as compared to the actual earnings per click you realize?

For example, I'm earning about 40 cents per click at AdSense with a particular page. Using the Overture keyword tool, I see their top 8 bids are all over $2 each. Could I expect to do better than 40 cents with YPN - assuming they have inventory and can get the targeting correct?


6:18 pm on June 2, 2006 (gmt 0)

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Yeah, there's a coorelation between them. However, keep in mind the EXTREMELY LOW CTR for YPN. At $0.40 a click with adsense, you would probably make more there than with YPN although YPN pays more per click.

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