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Are there any big differences I should be aware of between Adsense and YPN? From my brief reading of the TOS, they seem basically the same in that area.
Is there anything you did (or didn't do) with Adsense that worked/didn't work with YPN?
I have a site about golf - G brought me some clicks, I changed some pages to Y and made more money.
Another site about travel/hotels - G brings more income than Y.
You just have to experiment until you find the right mix - which ad network works better on each site.
Also, the ads don't rotate like on adsense. If you have two pages which are on the same subject, chances are the same exact ads will show up on those pages. Also, if you have more than one ad box on the same page, the same ads will appear in all boxes - tending to annoy some visitors.
I'm sure once it goes out of Beta many of these will be fixed, however, right now it causes some problems for us publishers.
I think Yahoo can improve earnings by better ad targeting.
I'm happy that there's more than one player in the game now, so I'll continue to support Yahoo even though my earnings are lower. That's the smart thing to do. Having competitive players is essential to long term survival of everyone in the business.
Having competitive players is essential to long term survival of everyone in the business.