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On the topic of making sense, I don't get the long delay with testing, etc. They've been running overture for years, so targeting isn't the matter. They've had their ads running on auction pages for about three weeks now, so they've gotten some feedback from that. If they're worried about click fraud they should take a clue from Google. Google didn't wait. They went ahead and added features as time went on. Nothing is ever perfect from the start no matter how much testing one does.
Yahoo needs to get off the dime pretty soon. They've already missed a golden opportunity with G's Bourbon update mess, their YIQ free beta contest whatever that was was a complete flop, IMO, and they're just not making any headway here. At least a pre-announcement would be sufficient to keep the buzz up, but they don't do that either.
If July 1 passes with nothing from them, I'm going to be seriously put off by their delays and lack of communication. One would like to think that they've been on this for nearly 6 months to a year, yet nothing is coming down the pike, yet.
My perception is that Y will have to be better in some discernible ways for people to switch. My short list:
- clearly defined payout percentage
- more rigid requirements to become a publisher
- not having to wait 30 days for payout (in fact, we are all waiting on money that Google's been holding since the 1st, 2nd, 3rd, etc., so we're talking as much as 58 or more days)
That's all I want. If Yahoo is better in any regard, I go.
Exactly, they had to introduce smart pricing though, because so many content scrapers with three ad blocks and 2 lines of text flooded the market.
Hopefully yahoo lets the market dictate the cpc, but allows only quality sites into the program.