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YPN Weeks Away

The report says that YPN is just weeks away.

     
12:27 am on Jun 24, 2005 (gmt 0)

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"The beta comes weeks before Yahoo is expected to release its own advertising network similar to AdSense."
I read this news on Marketing Vox.

Yahoo is doing a pilot project with Revenue Science on Behavioral Targeting and in that article it says that The beta comes weeks before Yahoo is expected to release its own advertising network similar to AdSense.

I hope it is weeks not months.

I understand that Click fraud is a huge issue for existing contextual advertising programs. Perhaps Yahoo is trying to figure our what they can do about it before they release the YPN.

1:59 pm on June 24, 2005 (gmt 0)

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"expected" is the key word in that report ;)