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I thought it was because of the 'glitches' but now they claim the glitches are fixed and there is still a huge problem...
CPC alone does not mean much unless one is going to click ads on his own site. You need also good CTR and Yahoo CTR is much lower than AdSense because the ad targeting is pure.
But in some cases (especially for my sites), YPN is the perfect contextual ad program because:
1. It targets wonderfully, with relevent ads 95% of the time.
2. The low CTR is okay because with such high CPC the CPM is still way higher than any other ad program out there.
3. In fact, you guys might think I'm crazy if I say this but... I have come to enjoy the reduced CTR a little bit, because I retain more visitors on my site, while still maintaining a relatively high CPM.
In fact, you guys might think I'm crazy if I say this but... I have come to enjoy the reduced CTR a little bit, ...