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Any hope for better targeting?

Should I spend any more time on YPN?



4:58 am on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

A few weeks or months ago (I forget how long) I was accepted by YPN. I started removing AdSense from some pages and replacing with YPN.

After giving YPN what I considered a fair chance, I decided I couldn't afford to lose the income any longer and began switching back to AdSense. From time to time since, I give YPN placement on a page and all I seem to get is more lousy targeting.

Is there any hope of this getting better?



6:54 am on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

farmboy, many of us, including me, have seen increased targetting for the past 2-3 weeks.

Did you ever try blocking the RON ads and using ad targetting? Also try to keep it on for atleast 4 days.


3:48 pm on Jan 31, 2006 (gmt 0)

WebmasterWorld Senior Member farmboy is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

Did you ever try blocking the RON ads and using ad targetting?

Is that the secret? Do I need to start blocking every RON ad I see?

As for ad targetting, I have used it, but it didn't get me anywhere near the "on-target" ads I get with AdSense. For example, some sites I have are B2B sites. But the ad targetting doesn't allow me to drill down far enough into the B2B category to make the ads relevant for the people reading the pages. The people who read my content aren't the people within a company who buy or make decisions about the things that are being advertised.

Also try to keep it on for at least 4 days.

There are some pages where I would be willing to give YPN four days if I thought proper ads would show up. But many of my pages are time critical and my regular visitors find those pages quickly. Four days is too late - 2 days is too late.

But thanks for your reply. I think this tells me what I need to know. I may give YPN a chance on an unimportant page here and there. But in the meantime, AdSense is staying put until I hear that YPN has made significant improvements. I want YPN to improve and give AdSense some serious competition, but I'm not willing to knowingly sacrifice my income on their behalf.



7:41 am on Feb 1, 2006 (gmt 0)

10+ Year Member

Very well said, Farmboy.


6:53 am on Feb 2, 2006 (gmt 0)

10+ Year Member

In my case, the ads seemed to be pretty accurate right away. There were some RON ads, but they were gone within a few hours. Also, I rotate between YPN and AS, so it could help "train" YPN on your pages if you can get some form of % rotation (ie. giving YPN 5% of page loads).


4:26 am on Feb 3, 2006 (gmt 0)

farmboy, if you have repeat visitors, there could be advantages to alternating adsense and ypn on different pages... most importantly, you'd be helping to counter ad blindness.

even with the lower ctr, i've been seeing higher overall earnings with ypn over adsense.

i'd like to see if you can put ypn ad blocks from different channels on the same page... anyone know the answer to that?


3:08 am on Feb 5, 2006 (gmt 0)

WebmasterWorld Senior Member annej is a WebmasterWorld Top Contributor of All Time 10+ Year Member

I had intended to give Yahoo ads a good try on several pages but also found I couldn't really afford to leave them their. Some were even well targeted but still didn't do as well per page. Part of the problem is that Adlinks added some good income for me and Yahoo doesn't have that.

I am watching this forum and if it looks like Yahoo is doing better for people I will give it another try.

I do like the idea of not being completly dependent on AdSense. I'd like to not have to have all my eggs in one basket.

I imagine Yahoo will become more refined as time goes on and eventually I'll be able to use their ads as well.


6:00 pm on Feb 6, 2006 (gmt 0)

5+ Year Member

I initially placed Yahoo ads on key pages in my site. Most were poorly targeted, even though I selected an Ad Category and Subcategory. If I place more than one Yahoo ad on a page, like I do with AdSense, the ads are repeated. This morning I put yahoo on a page for "widgets" and not one ad related to the content. Replaced it with AdSense and those ads were right on target.

In the past few months I've been using YPN, site visitors definitely prefer targeted ads. While YPN seems to pay more per click than AdSense, my revenue has gone down. I don't intend to stop using YPN but I've significantly reduced using their ads. I'll keep it that way until things improve.

btw, has anyone contacted YPN and mentioned this? If so, what was the reply?


6:12 pm on Feb 6, 2006 (gmt 0)

10+ Year Member

I put YPN on pages that really didn't make much with Google.

The targetting has ranged from "almost okay" to "really cruddy." They don't have nearly enough categories for their targetting sections to do me any good. (I don't know about other people). Yes, I have submitted several support or whatever requests on this. The CTR is more or less abysmal.

As I've said before, I'm not removing it yet because I can afford to leave it, it is beta, and the CPC does tend to be higher than Adsense. If they could get the targetting on, I think it would kick Adsense's butt, at least for the sites I have it on.

What it comes down to is that some people make way more with YPN, and some with Adsense. It seems to be fairly individualized, so all you can do is try and see how YPN works for you...



6:38 pm on Feb 7, 2006 (gmt 0)

10+ Year Member

Realy Better Now!

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