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Yahoo Contextual Advertising Program

     
2:32 pm on Mar 8, 2005 (gmt 0)

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WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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As rumored for almost a year, Yahoo is testing a contextual advertising system.

siliconvalleywatcher [siliconvalleywatcher.com] story confirms what WebmasterWorld members have been seeing for some time now:
[webmasterworld.com...]
[webmasterworld.com...]
[webmasterworld.com...]
[webmasterworld.com...]

SiliconValleyWatcher has confirmed that Yahoo, through its advertising network Overture, has started testing a competitor to Google Adsense--the hugely profitable advertising network. The confirmation came from a highly informed source at Yahoo. And it follows the recent discovery of strange ads on the blog of Yahoo! program manager Ken Rudman.

Yahoo Mailing List:
[publisher.yahoo.com...]

3:33 pm on Mar 8, 2005 (gmt 0)

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Ads look differently in Opera (7.54).
3:35 pm on Mar 8, 2005 (gmt 0)

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I keep saying this everytime it comes up:
Competition is good for everyone involved
advertisers, publishers and the contextual space in general
6:09 pm on Mar 8, 2005 (gmt 0)

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Nice. Y$ Vs G$, more competitors are welcome
6:24 pm on Mar 8, 2005 (gmt 0)

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Competition is nice but I can see how this will result in decreased earnings for AS publishers (who are already complaining).
6:40 pm on Mar 8, 2005 (gmt 0)

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Welcome back to affiliate world :)
9:18 pm on Mar 8, 2005 (gmt 0)

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Umm why would these decreased earnings for AS publishers. I mean yahoo already runs texts ads. The only difference is that they might aloud webmasters to run ads in their site when before they did not, and wouldn't this benefit us, since in order to attract publishers they might offer more. Competition is always good they say, but then again I might be wrong.
9:51 pm on Mar 8, 2005 (gmt 0)

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It will be the best thing since sliced bread!
2:06 am on Mar 9, 2005 (gmt 0)

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[publisher.yahoo.com...]

Sign up to get contacted when Yahoo releases this stuff!

2:49 am on Mar 9, 2005 (gmt 0)

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Jesse...

who is this ConstantContact dot com company that comes up when you try to sign up for the notification?

Do they work with Yahoo?

Dayo_UK

9:55 am on Mar 9, 2005 (gmt 0)

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>>>Ads look differently in Opera (7.54).

Yep - look rather ugly in Opera!

>>>>http://publisher.yahoo.com/

>>>>Sign up to get contacted when Yahoo releases this stuff!

I am sure we will find out here before or seconds afterwards ;)

Oh - and judging by one or two of the examples I have seen it does not look like they are going to be fussy on who they accept. (Shame)

10:06 am on Mar 9, 2005 (gmt 0)

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Yeah I was wondering about the Constant Contact myself...

I am ready for MSN to come out with this!

10:15 am on Mar 9, 2005 (gmt 0)

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Constant Contact is just an online online e-mail template and e-mail distribution service. I'm surprised Yahoo is using them as most large companies would set this all up themselves.
12:21 pm on Mar 9, 2005 (gmt 0)

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Where do I see the ads?
2:02 pm on Mar 9, 2005 (gmt 0)

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Does anyone know when this would be launched?
Any guesses?
2:08 pm on Mar 9, 2005 (gmt 0)

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Freedom,

I am also curious about your logic. The way I view it, competition from Yahoo! will help keep Google payments up, as Google would know that if they cut publisher percentages they will jump ship for Yahoo!

In what way do you see this as something that would cause AdSense publishers to earn less?

MQ

3:38 pm on Mar 9, 2005 (gmt 0)

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In what way do you see this as something that would cause AdSense publishers to earn less?

I guess some people fear a diluted market.

I'm just happy Google won't be the only big boy on the block with these services anymore. I don't know why anyone LIKES google other then the fact they pay somewhat ontime the TOS and such are restrictive and anticompetitive to say the least../

7:07 pm on Mar 9, 2005 (gmt 0)

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I would imagine that there have been good reasons for Y! to step very carefully here....

- their effort will be helped if publishers perceive some important point of diff vs. G

- their effort will be more profitable if they manage distribution carefully, since there are almost certainly lines of diminishing return on various fronts

- one possible point of difference, IF Y! could manage it: an overall higher quality network, with better ROI

;-)

12:14 am on Mar 10, 2005 (gmt 0)

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It would be interesting as well if Y! chooses to communicate proactively with publishers.
Maybe it will force G to improve its communication, maybe.
Very good news.
1:32 am on Mar 10, 2005 (gmt 0)

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Hello,

In all likelyhood increased competition will be better for publishers. But I can imagine one scenario where this may not be true. If Yahoo is more selective in its publisher base than Adsense , the stronger converting Adsense publishers may leave the adsense network, leading to a decrease in the amount Adwords advertisers will be bid for the Adsense content network. This would lead to lower revenues for the remaining adsense advertisers.

Adsense could respond in any number of ways, including becoming more selective in its choice of publishers or allowing advertisers to be selective in which adsense advertisers it is willing to bid on.

Currently advertisers don't have a way to know which Adsense publishers actually convert sales. If yahoo provides such transparency, then Adsense may be forced to to compete. If you currently run Adsense on a site that generates lots of clicks, but doesn't really convert to sales, the transparency of knowing that could really hinder that sites revenue potential.

All this is a long winded way of saying, you never know.

Regards,

8:31 am on Mar 10, 2005 (gmt 0)

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Seems very interesting..
2:09 pm on Mar 17, 2005 (gmt 0)

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Oh - and judging by one or two of the examples I have seen it does not look like they are going to be fussy on who they accept. (Shame)

I think they are just being fussy right now, maybe if you got enough visits they'll invite you as a beta tester or something.

If they are fussy when the final verion is released this is going to be a very big mistake.

For those who said ads look ugly in Opera 7.54

Get Opera beta2 it's very very stable and ads look just fine ;)

2:18 pm on Mar 17, 2005 (gmt 0)

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Can anyone please send me the url where I can see the ads. By Sticky mail.
Thanks in advance.
7:05 pm on Mar 17, 2005 (gmt 0)

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If they are fussy when the final verion is released this is going to be a very big mistake.

How so? I'd think Yahoo would benefit from being more selective than Google and the smaller PPC networks. They'd be able to attract advertisers who are leery of bottom feeders, and the higher quality of their network would translate into higher bids with fewer "smart pricing" discounts.