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The only companies that are allowed to join are those with large membership based sites. The idea is that they will take information collected on the user and then display ads based on interests professions etc. The revenue split is 60/40 and it looks like myspace (alexa 23) is now on board and displaying nothing but debt consolidation and payday loan ads. I know a lot of major sits that have been contacted in the last few days and it looks like they are gonna jump ship.
It looks like yahoo is actively working with other companies to attract the biggest adsense publishers, i wonder what else they have coming?
Slightly gives the impression that perhaps they have not sorted the content targetting out fully yet? If they are running theme ads on websites.
Mind you not sure they are themed - some pretty bad matches - early days though.
Ads still look awful in my version of Opera.
Interesting times though.
You can actually see some of the ads on some of their partner sites. edmunds.com worked for me.
I don't know if these are Yahoo ads or not. Kinda doubt it.
I think its over 20% of all internet traffic so hardly niche. Looks like a miserable failure, shows that you (yahoo) can't partner with spyware (nielson//netrattings) and hope to have a competitive product. They are supposidly using nielson to tell them what users really want, and using that information to display ads. I believe that revenue science was taking membership data and combining it with nielsons data to display ads. Considering neilson has one of the most annoying products ever i would think only the clueless internet users would keep it installed.