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Yahoo Fires the opening shot & Adsense Body Blow.

     
11:07 pm on Jun 3, 2005 (gmt 0)

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Yahoo has a new Contextual/behavior marketing program via revenuescience.

The only companies that are allowed to join are those with large membership based sites. The idea is that they will take information collected on the user and then display ads based on interests professions etc. The revenue split is 60/40 and it looks like myspace (alexa 23) is now on board and displaying nothing but debt consolidation and payday loan ads. I know a lot of major sits that have been contacted in the last few days and it looks like they are gonna jump ship.

It looks like yahoo is actively working with other companies to attract the biggest adsense publishers, i wonder what else they have coming?

Dayo_UK

11:13 pm on June 3, 2005 (gmt 0)

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Interesting....

Slightly gives the impression that perhaps they have not sorted the content targetting out fully yet? If they are running theme ads on websites.

Mind you not sure they are themed - some pretty bad matches - early days though.

Ads still look awful in my version of Opera.

Interesting times though.

1:16 am on June 4, 2005 (gmt 0)

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This seems to be very interesting. I think Yahoo YPN for publishers will launch very soon, based on this information.
1:42 am on June 4, 2005 (gmt 0)

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yes, I am watching revsci replacing adsense on a couple 1B+pvs/mo sites for a couple weeks now.
I hope they don't require exclusivity like Contentmatch. Interesting...
11:51 am on June 4, 2005 (gmt 0)

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Where do you watch that?
7:21 pm on June 4, 2005 (gmt 0)

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What the poster was referring to was, I believe,
[revenuescience.com...] and their behavioral targeting advertising.

You can actually see some of the ads on some of their partner sites. edmunds.com worked for me.

I don't know if these are Yahoo ads or not. Kinda doubt it.

Dayo_UK

7:26 pm on June 4, 2005 (gmt 0)

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Mmm - not sure about your example fearlessrick.

On markus007 example there are deffo YPN ads on a banner rotation (well if they are not YPN - they sure look like em)

11:00 am on June 6, 2005 (gmt 0)

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Any new developments at YPN over the weekend?

I see that their site has changed the look, colors and some design. I think these guys are working very hard to get ready for the launch.

What do you feel?

5:55 pm on June 21, 2005 (gmt 0)

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I signed recently with RevSci and gave them some of my inventory (Adsense has the rest). I am considering switching over completely from AdSense but am nervous as I don't have much experience with them...

Anyone receive any LARGE checks from them and have any more experience on them?

6:30 pm on June 21, 2005 (gmt 0)

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what is revsci?

Revenue Science?

How much do they pay per click? What industry are you in?

Thank you.

6:34 pm on June 21, 2005 (gmt 0)

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Where does it say it's got anything to do with Yahoo?
8:20 pm on June 21, 2005 (gmt 0)

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The original post says the revenuew share is 60/40

who is getting what? If you say that it shows Yahoo ads, I mean overture, are you getting 40 percent of overture's gross bid?

9:08 pm on June 22, 2005 (gmt 0)

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this seems like it could be a very significant development for yahoo, helping them to boost CPMs/yields both on their own site and across their network given all the profile data they have. isnt this a significant positive for yahoo's business and maybe not so good for google's adsense for content product?
5:00 am on June 24, 2005 (gmt 0)

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I don't know about who it will ultimately be good for. All I can say is that I'm quite happy with their payout. I haven't seen lower than $.50 cent clicks, whereas googles all time high average for me was like $.18 cents a click.
2:43 am on July 4, 2005 (gmt 0)

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The only companies that are allowed to join are those with large membership based sites.

Sounds like a niche market. (And I don't mean a market of niche sites.) It certaily doesn't sound like a "body blow" to AdSense.

11:22 am on July 4, 2005 (gmt 0)

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Erku, >>>This seems to be very interesting. I think Yahoo YPN for publishers will launch very soon, based on this information

I suggest you stop hoping, its not going to happen.

11:26 am on July 4, 2005 (gmt 0)

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Go Yahoo Go Go Go
3:41 am on July 5, 2005 (gmt 0)

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[/quote]Sounds like a niche market. (And I don't mean a market of niche sites.) It certaily doesn't sound like a "body blow" to AdSense. [/quote]

I think its over 20% of all internet traffic so hardly niche. Looks like a miserable failure, shows that you (yahoo) can't partner with spyware (nielson//netrattings) and hope to have a competitive product. They are supposidly using nielson to tell them what users really want, and using that information to display ads. I believe that revenue science was taking membership data and combining it with nielsons data to display ads. Considering neilson has one of the most annoying products ever i would think only the clueless internet users would keep it installed.