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So far I've seen 1 and 3 ads in a leaderboard (which usually has 4), and 1 ad in a wide skyscraper (usually has 5).
Unfortunately, Yahoo doesn't really "stretch" the ads. The single ad in the skyscraper is the same size as it usally is, just without other ads around it. It looks really stupid if you ask me.
Is there any significance to them other than you get just one ad instead of 4 or 5 for people to click on? Like is the pay set up different?
It would help if we could understand what they are trying. I know Yahoo is in Beta but we can't help test the system if we don't know what they are doing. Now it just looks like they are only serving up one ad instead of 4 or 5. And the ad never changes.
So if advertiser A pays $2.50 for a click, you'll make $2.50 per click whether the ad was clicked alongside 4 other ads or whehter it was the only ad shown.
The reason the ad never changes is probably because YPN is probably having difficulty targeting ads to your page(s). The other possible scenario is that Yahoo is targeting your pages just fine, but there is a lack of ad inventory.
Hope this helps. I wish you the best.
The text size is the same though, they do not super-size it like Google does with the expanded ad units.
If it is still an ongoing test it does not seem to have any affect on my CTR or earnings, so maybe it isn't bad or maybe it just isn't happening in my niche.
In fact, I believe, please correct me if I am wrong, the only ads that are enlarged type face are those that are site targeted at Google.
So maybe when YPN comes out with site targeting (advertise on this site) feature, they will also increase the font sizes.
I have screen captures comparing the two at my blog, if you know how to get there. And it is clear, Yahoo and Google both do the same thing.
please correct me if I am wrong, the only ads that are enlarged type face are those that are site targeted at Google.