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YPN has a higher EPC, but the CTR is horrible compared to Google. The benefits of ad targeting is shown in all its glory - crappy ads out of context means low CTR. Low CTR translates to unhappy YPN buyers and publishers. Somewhere in the middle is a common ground. YPN needs to beef up ad inventory and deliver the praises of those benefits to advertisers.
YPN teased me in the beginning with high EPC but over time, eCPM has fallen. EPC was adjusted as well. This is the balance.
For myself, the verdict is still out whether YPN is better than Google. It all boils down to who can deliver the bestearnings stream at the end of the day time over time.
YPN needs to place higher emphasis on YPN supported sites in SERP for obvious reasons. YPN should also limit the future number of advertisers in their network to keep existing beta members. By taking more than they can chew, they risk having beta members exiting the program (out of sheer greed of it all).
Just my 2c.
a) Top 10 listed SERPS using your competitor's PPC on page 1, and next 10 listed SERPS using your competitor's PPC on page 2
b) Top 10 listed SERPS using your competitor's PPC on page 1 and the next 10 listed SERPS using your PPC on page 2
c) Top 10 listed SERPS using your PPC on page 1 and the next 10 listed SERPS on page 2
Each listing is worth something to the search engine/PPC, as it is REFERRING business to MAKE REVENUE based on VOLUME TRAFFIC from being in those slots. As SERP listing goes down to higher page numbers, the searcher is less inclined to even visit the site.
Greed? Its called GOOD BUSINESS. Bubble? You live in a vacuum.
Per your other point, as a searcher, I'm not inclined to use a search engine that mixes editorial and paid results in an unclear way. I want relevant results, not spam.
But maybe that's just me, in my vaccuum.
Or maybe that's part of why Google has become so popular for search while other SE's have lost ground. Google succeeded because as an SE it gives the searchers what they want, at the expense of what you call "GOOD BUSINESS."
Well actually, I agree with you as well. I hope that Yahoo remains slightly more selective and airs on the side of caution and doesn't allow any bad publishers to get into the system spoiling it for the publishers who are trying to make a legitimate living.
For example, instead of accepting a site into YPN and allowing the webmaster to place YPN ad code on ALL of his sites, why not manually approve each site that YPN code is placed on. That way, there would be NO "Made for YPN" sites or the like. It might take some extra work (because most webmasters have at least 3 or 4 websites), but it will be more than worth it for Yahoo in the long run.
One thing I noticed is when Yahoo targets it's done very well indeed. But there are a lot more pages it just can't target.
Compared to the 18.9% click through I experince with Google Adsense...
Despite the 3.5 times greater revenue that I received from Yahoo for that one click as compared to what I usually earn from Google...
The dreadfully low click through makes the higher EPC mute...
Bottomline.... Testing Yahoo's Ad program is KILLING my earnings on the web site I have been conducting my trial, and I'm switching back to Google AdSense immediately.
Thank you for the opportunity to test your product Yahoo. I wish you, and your publishers & advertisers well.