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And I found an interesting line.
10. e. "you may receive a promotional rate of compensation for your participation in the Beta Program and that we reserve the right to alter this rate at any time."
Any ideas as to what this means? Is Yahoo going to compensate us beta testers for testing out their ad program?
you may receive a promotional rate of compensation
Errr... I think the 'rate of compensation' is code for 'CPC'.
i.e. they may (if they choose) pay you more during the beta program, and then reduce it once they go mainstream. So, if you have found YPN pays more than (e.g.) Adsense, then that may all change once you've had time to tell everyone how great YPN is and it goes mainstream.
Yahoo HAS to be able to compete with adsense and adsense has a huge headstart on them. If they don't pay better than adsense there will be absolutely no incentive for adsense publishers to make the switch. I have no doubt that EPC will fall at some point. How much it will fall is anybody's guess but I don't think it'll be nearly as much as some people have suggested, or as much as some people are fearing. The only way Yahoo is going to make this work is by offering a better product. They absolutely have to start nibbling away at google's share of the pie and keep nibbling away at it in order to compete. It's not enough to go after new publishers; they have to go after google's publishers and the only way to do that is by offering them a better deal than what they're currently getting. They've gotta get em and then they've gotta keep em. Wholesale slashing of EPC is NOT the way to do that.
I don't know about anybody else but it'll take me maybe 2 hours (depending on my server speed at the time) to switch my whole network completely back over to adsense and I will do so in a New York minute if they pull the rug out from under me. I know a lot of others feel this way as well. Drop EPC too much and they'll lose their publishers. Guess what they'll be left with then? The thousands of idiots google banned for fraud clicks, that's who. Advertisers with any web savvy at all won't even go near them then.
Just my 2 pesos...
At first I was recieving 3x-4x as what Adsense was paying.. now it's only about 1 1/2 times.
I varies as they bid again etc...
The EPC just depends on what the advertisers bid...
Well, that's part of it. The other part is the percentage Yahoo decides to give you. It's that percentage that's subject to change.
At first I was recieving 3x-4x as what Adsense was paying.. now it's only about 1 1/2 times
Compared to my October and November average, EPC increased at AdSense in December by 26%.
Based on the targeting the CPC is beyond belief or else vonage is crazy.
Too bad we can't see what kind of compensation we may or may not be getting. Some of us could be getting a huge boost while others have no boost. But like everyone else, I'll stay where the money is better.
We'll just have to wait and see if Y! will be smart enough to differentiate by being higher quality. It would be a big win for them. But there is great temptation to follow Google's lead and let everyone in.
Then quality advertisers will spend more at Yahoo. Which will reward the Y! publishers. Then Google will have to play catch up.
Which is precisely the point I was trying to make. We are not trying to be greedy by asking that YPN remain somewhat more exclusive than YPN. It's just that since YPN is relatively new, and I haven'y seen any "Made for YPN" sites, I am hoping that Yahoo will be smart enough to realize that allowing everyone in will only cause them more trouble (MFY sites, Scraper Sites, Cheaters, etc.).
Like I said before, I think the biggest thing they can do to stop low-quality sites from running YPN ads is to manually approve each site that displays ads.
Like I said before, I think the biggest thing they can do to stop low-quality sites from running YPN ads is to manually approve each site that displays ads.
To maintain quality control, wouldn't they also have to monitor all changes to all sites displaying ads? Otherwise, a person could get a good small site approved and then change it to a large junk site just for the purpose of earning click revenue.
And wouldn't approving all changes to all sites be an impossible task?
FarmBoy
The longer I'm with this program, the more impressed I am by it. I got a phone call two days ago from somebody at Yahoo asking me how I liked the program so far and if there were any improvements I could suggest. She caught me totally off guard and the only thing I could think of off the top of my head was the targeting problem. I'm not a big publisher either. I'm just a little guy and that sort of personal attention is huge with me. I mean it goes over big, real big. I just wish I'd known they were going to call and I could have had a list prepared... LOL..
