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Compensation for being a YPN BETA tester?

     
10:51 am on Dec 10, 2005 (gmt 0)

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I was reading through the YPN Terms & Conditions found here: [publisher.yahoo.com...]

And I found an interesting line.

10. e. "you may receive a promotional rate of compensation for your participation in the Beta Program and that we reserve the right to alter this rate at any time."

Any ideas as to what this means? Is Yahoo going to compensate us beta testers for testing out their ad program?

11:00 am on Dec 10, 2005 (gmt 0)

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you may receive a promotional rate of compensation

Errr... I think the 'rate of compensation' is code for 'CPC'.

i.e. they may (if they choose) pay you more during the beta program, and then reduce it once they go mainstream. So, if you have found YPN pays more than (e.g.) Adsense, then that may all change once you've had time to tell everyone how great YPN is and it goes mainstream.

12:56 pm on Dec 10, 2005 (gmt 0)

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There are a lot of webmasters who were already with adsense and basically signed up with YPN just to test it out. Some of them, myself included, were blown away by YPN's high EPC and decided to stay with them. If Yahoo makes severe, slash and burn cuts to EPC after they come out of beta and the numbers fall below what these webmasters could be earning with adsense then they'll simply switch back. It's Economics 101, or at least it is for me.

Yahoo HAS to be able to compete with adsense and adsense has a huge headstart on them. If they don't pay better than adsense there will be absolutely no incentive for adsense publishers to make the switch. I have no doubt that EPC will fall at some point. How much it will fall is anybody's guess but I don't think it'll be nearly as much as some people have suggested, or as much as some people are fearing. The only way Yahoo is going to make this work is by offering a better product. They absolutely have to start nibbling away at google's share of the pie and keep nibbling away at it in order to compete. It's not enough to go after new publishers; they have to go after google's publishers and the only way to do that is by offering them a better deal than what they're currently getting. They've gotta get em and then they've gotta keep em. Wholesale slashing of EPC is NOT the way to do that.

I don't know about anybody else but it'll take me maybe 2 hours (depending on my server speed at the time) to switch my whole network completely back over to adsense and I will do so in a New York minute if they pull the rug out from under me. I know a lot of others feel this way as well. Drop EPC too much and they'll lose their publishers. Guess what they'll be left with then? The thousands of idiots google banned for fraud clicks, that's who. Advertisers with any web savvy at all won't even go near them then.

Just my 2 pesos...

1:30 pm on Dec 10, 2005 (gmt 0)

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And in the meantime...what do you think we may risk, if anything, by using both YPN and AdSense together? Will Google drop website owners who do?
8:35 pm on Dec 10, 2005 (gmt 0)

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They will lose me if they slash my EPC after beta. I have one file to edit, and upload it to three servers. Takes 5 minutes. And I'd be switched.
8:55 pm on Dec 10, 2005 (gmt 0)

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I suppose it depends on how much it is changed. I have actually seen a change over the past few months, which may have actually occured at the same time when they raise the amount of publishers.

At first I was recieving 3x-4x as what Adsense was paying.. now it's only about 1 1/2 times.

9:45 pm on Dec 10, 2005 (gmt 0)

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The EPC just depends on what the advertisers bid...

I varies as they bid again etc...

10:50 pm on Dec 10, 2005 (gmt 0)

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The EPC just depends on what the advertisers bid...

Well, that's part of it. The other part is the percentage Yahoo decides to give you. It's that percentage that's subject to change.

11:22 pm on Dec 10, 2005 (gmt 0)

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you "may," means that you may not :)
8:24 am on Dec 11, 2005 (gmt 0)

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Now that you mention CPC, I think that you are correct. There is no way that YPN would compensate us for using their ad network.
3:43 pm on Dec 12, 2005 (gmt 0)

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At first I was recieving 3x-4x as what Adsense was paying.. now it's only about 1 1/2 times

Compared to my October and November average, EPC increased at AdSense in December by 26%.

10:53 pm on Dec 12, 2005 (gmt 0)

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Seems to me they must be giving us 120% or more.

Based on the targeting the CPC is beyond belief or else vonage is crazy.

10:58 pm on Dec 12, 2005 (gmt 0)

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overture ad cost can't be twice (or 3x) what adwords is
else folks would move to adwords and pay 1/2 as much for 2-3x the number of visitors. I use both overture and adwords.
9:15 am on Dec 13, 2005 (gmt 0)

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(Vonage is crazy, do you see what they spend to add a new customer? It's no wonder they are usually the largest online advertiser.)

Too bad we can't see what kind of compensation we may or may not be getting. Some of us could be getting a huge boost while others have no boost. But like everyone else, I'll stay where the money is better.

8:12 pm on Dec 13, 2005 (gmt 0)

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If YPN sticks to quality publishers and focuses on higher quality network, then overture content network will be far superior to google adwords content network. Then quality advertisers will spend more at Yahoo. Which will reward the Y! publishers. Then Google will have to play catch up.

We'll just have to wait and see if Y! will be smart enough to differentiate by being higher quality. It would be a big win for them. But there is great temptation to follow Google's lead and let everyone in.

9:22 pm on Dec 15, 2005 (gmt 0)

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Then quality advertisers will spend more at Yahoo. Which will reward the Y! publishers. Then Google will have to play catch up.

Which is precisely the point I was trying to make. We are not trying to be greedy by asking that YPN remain somewhat more exclusive than YPN. It's just that since YPN is relatively new, and I haven'y seen any "Made for YPN" sites, I am hoping that Yahoo will be smart enough to realize that allowing everyone in will only cause them more trouble (MFY sites, Scraper Sites, Cheaters, etc.).

Like I said before, I think the biggest thing they can do to stop low-quality sites from running YPN ads is to manually approve each site that displays ads.

3:57 am on Dec 16, 2005 (gmt 0)

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Let's hope!
2:21 am on Dec 17, 2005 (gmt 0)

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Like I said before, I think the biggest thing they can do to stop low-quality sites from running YPN ads is to manually approve each site that displays ads.

To maintain quality control, wouldn't they also have to monitor all changes to all sites displaying ads? Otherwise, a person could get a good small site approved and then change it to a large junk site just for the purpose of earning click revenue.

And wouldn't approving all changes to all sites be an impossible task?

FarmBoy

4:22 pm on Dec 17, 2005 (gmt 0)

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Good points farmboy. Implementation would be a nightmare. Changes would have to be reviewed manually and the staff/man hours required to do something like that would make it all but impossible. Personally I don't want to have to ask Yahoo if I can make changes to my websites or get their approval for changes I've already made. I mean I tweak all the time and I have more than one website.

The longer I'm with this program, the more impressed I am by it. I got a phone call two days ago from somebody at Yahoo asking me how I liked the program so far and if there were any improvements I could suggest. She caught me totally off guard and the only thing I could think of off the top of my head was the targeting problem. I'm not a big publisher either. I'm just a little guy and that sort of personal attention is huge with me. I mean it goes over big, real big. I just wish I'd known they were going to call and I could have had a list prepared... LOL..