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I think Yahoo should use this concept to lure the people who already are using Adsense successfully.
Yahoo needs to share good portion of revenues so more people sign up for the service. This means more revenues for yahoo.
I'll wait for that Million dollar offer from them along with "razinkane" before giving Yahoo products any further thought.
However, a defined split would eliminate smart pricing options and would probably mean that yahoo would have to be a lot more selective regarding who they admit to the program. I'm sure this would leave most adsense publishers out.
I hate smart pricing with a capital HATE.
But....I think I know why they have determined that they need smart pricing------>because their publisher network is so infested with scraper/crap/sh#t websites.
Advertisers are constantly getting ripped off with useless and/or fraudulent clicks. I just became aware today of a major advertiser pulling out of google adwords completely. But they WILL be keeping their yahoo search ads running.
AdSense has to do it because they alowed so many scrapers and scammers. It's all about BIG money, lots of sites, etc.
Yahoo should focus on QUALITY. Quality advertisers, quality publishers and the heck with adjustable pricing. Give publishers the lion share, enough color and placement options and away they'll go.
I have a feeling that YPN is coming soon, as Yahoo, on Monday, June 6, eliminated all fees on their auctions. At the bottom of every auction page is a box with "SPONSORED LINKS". They are expanding the reach of their network and obviously testing for content match with auctions, which covers just about everything.
The big question is whether they have enough inventory to spread off their own network and onto individual sites. But I do think we're getting close. They know they need to get this going well before Christmas, so, by the end of August at the latest, I would think.
Bye, bye AdSense and Google stock at $290/share.
I am sure we'll learn the answers to 2 and 3 here at Webmaster World in the next 6 months. As far as how much unused advertiser click budget is left, Shouldn't that be a published figure? As media companies, they should disclose fulfillment rates by industry.