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What should Yahoo do to lure adsense publishers?

     
11:12 pm on Mar 8, 2005 (gmt 0)

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Transparency, full or partial, in terms?
A defined percentage split?
Vetting of sites admitted to the program?
The option to run multiple contextual programs on the same pages?

Just throwing stuff out there.

11:14 pm on Mar 8, 2005 (gmt 0)

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Probably more payment options like direct bank deposit or Paypal
11:33 pm on Mar 8, 2005 (gmt 0)

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More detailed stats (e.g. page by page) would be nice. They certainly know the page the ads are appearing on, and don't need a hack like "channels" (although, channels would be useful for grouping related pages together in stats).
11:35 pm on Mar 8, 2005 (gmt 0)

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What should they do?

All they have to do is to offer more $$. Even a few cents more per click would do it (or a bigger percentage of the clicks).

11:36 pm on Mar 8, 2005 (gmt 0)

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"What should Yahoo do to lure adsense publishers?"

Guarantee publishers top spots in Yahoo search results;)

Not likely, how about allowing publishers to set their own parameters and use keyword prompts.

11:39 pm on Mar 8, 2005 (gmt 0)

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Negative words filter would be a winner in my book.
11:48 pm on Mar 8, 2005 (gmt 0)

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They should have:

A much more detailed real-time version of Google's channels.
Approx. the same earnings as Adsense
Monthly payouts and more payment options - checks, paypal or direct deposit or whatever one chooses.
A huge advertiser inventory in order to deliver very relevant ads like Adsense mostly does.

12:42 am on Mar 9, 2005 (gmt 0)

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It really depends on what kinds of publishers Yaho wants to lure. Is Yahoo looking to establish a premium network, or does it just want to get a piece of the AdSense market with a me-too network? If it's going the premium route, just the fact that it's doing so will be an incentive to some publishers; if it's going the me-too route, then little things like more detailed reports, direct deposit, etc. may do the trick. Trying to offer more money may not be as easy as it sounds, though, because Google's compensation formula isn't as simple as an obvious percentage split.
2:00 am on Mar 9, 2005 (gmt 0)

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I'd like to see a program just for quality sites. By this I don't mean big sites. Small sites can be quality. But quality definitely means they should have real content of interest to people.

I'd also like to see only quality ads. Ads that aren't just ads to more ads but to worthwhile products or services.

2:07 am on Mar 9, 2005 (gmt 0)

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Assume Y! has same amount of advertisers like adwords , target/related ads like adsense, fast enough loading speed like adsense, same sharing rate like adsense... The only thing they can lure me is more better mood radio.
3:02 am on Mar 9, 2005 (gmt 0)

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1) Better $$ per click.
2) More transparency.
3) Direct deposit option (international included)
4) Steadiness, steadiness, steadiness in earnings. We are tired of the constant algo tweaking and the often hit and miss ads and them sharp upppppppps and dowwwwwwwwns in daily earning as a result. Don't fix it if it ain't broken!
And if you do, then I expect you to somehow let me know about it BEFORE you do. After all, it is MY AD SPACE you are making use of. Iím entitled to know how much money i can expect to make at the end of the day.

Earnings swings of more then 15% daily are a big no no. I supply a large chunk of my ad space inventory for this type of ads and i expect steady earning (+-15% max). Want to experiment with the algo, do it elsewhere.

If Yahoo can come up with the above then Iím in, replacing all them other oooooooooole ads in a heartbeat.

< end rant/wish list>

[edited by: max_mm at 3:14 am (utc) on Mar. 9, 2005]

3:02 am on Mar 9, 2005 (gmt 0)

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It won't take anything for Yahoo to pull some of my pages away from AdSense. It's called diversification. I don't feel I have a choice except to do it.

It seems the general concensus with AdSense participation is that anyone could loose their account at the drop of a hat and certainly for reasons that have nothing to do with anything they did. I don't feel I have any choice but to sign on with Yahoo too, ASAP.

(I belong to AdSonar too, although I don't give them any traffic because they never seemed to have any on target ads.)

3:30 am on Mar 9, 2005 (gmt 0)

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Earnings swings of more then 15% daily are a big no no. I supply a large chunk of my ad space inventory for this type of ads and i expect steady earning (+-15% max).

You sound like a good candidate for a CPM option. Maybe Google and Yahoo will offer that to smaller publishers at some point, as Google (dunno about Yahoo) already does with some premium partners. The downside of a CPM deal is that the ad network has to build in an "insurance factor" to cover itself if PPC revenues drop.

In the end, risk and rewards tend to go together. That's why affiliate sales can pay more than PPC does, and PPC can pay better than CPM.

3:31 am on Mar 9, 2005 (gmt 0)

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If both Yahoo and MSN allow publishers to run competing context ads, Google would feel the pain, and eventually be forced to give up that restriction.
3:34 am on Mar 9, 2005 (gmt 0)

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I would like to see G and Y allow both ads on one page. Would be much better for publishers to have 2 sets of 2 higher paying ads than 4 ads with 2 that pay less.

But ultimately all they have to do is offer more money.

I am sure most would test it.

Perhaps getting rid of the Ads by.... with just (Advertisement).

3:36 am on Mar 9, 2005 (gmt 0)

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If both Yahoo and MSN allow publishers to run competing context ads, Google would feel the pain, and eventually be forced to give up that restriction.

Even companies that allow competitors on the same page insist their ads are above the fold, how many ads can you put above the fold without mucking up your web site?

3:56 am on Mar 9, 2005 (gmt 0)

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allow adult subject matter.
6:09 am on Mar 9, 2005 (gmt 0)

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Y and MSN will be in the market within the next 12 months. We know Bill is won't blink at throwing away a few billion and taking huge losses to grab market share and knock google out the way they ko'd netscape.

Both just need to be transparent and offer more $$ per click and Google either adapts or dies.

6:25 am on Mar 9, 2005 (gmt 0)

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Simple. More money

I'll write scripts to alternate between Google and Yahoo ads on the same page. After a suitable length of time to average out fluctuations, whichever makes the most money I'll keep.

I really don't care about direct deposits. Checks are fine with me. I'd like stats closer to realtime for channels, but in the end, more money will win over more features every time.

That's why we run ads, right?

7:04 am on Mar 9, 2005 (gmt 0)

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Better Christmas gifts. That light isn't working for me. Maybe a program like Camel Cash where we can buy Google shirts. Or Google cars. As long as I can peel off the Google logos.

Also - I think they should make it mandatory that people can't most 100 pages of "I Got my Check" on the Web.

M

2:05 pm on Mar 9, 2005 (gmt 0)

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I was wondering whether this thread was a joke.

But I just read Yahoo is really testing a contextual advertising system.

[webmasterworld.com...]

Any guesses when it will be released?

2:13 pm on Mar 9, 2005 (gmt 0)

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What I'm surprised about is that the main fear Adsense publishers have has not come out in this thread so far: receiving the fradulent click email. I'd have thought some protection against fraudulent clicks/being "terminated" would have been topmost in publishers' minds.
2:14 pm on Mar 9, 2005 (gmt 0)

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quality sites

even if they do two tier...standard and "gold"

it's something I have posted on many times in the last 18 months.

gold would include:

* hand checked sites only...every one, not only the first which is ludicrous.
* some broad categorisation
* paypal and direct debit possible
* keyword helpers (positive and negative) [any abuse whatsover and you get kicked down to standard]

I live and dream...

2:18 pm on Mar 9, 2005 (gmt 0)

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There are a couple of easy changes Google could make which I would find beneficial. For example, if you are using rotating ad banners, they could track CTR for each color combination, such that you could figure out which combinations work best on your site.

Also, they could implement positive and negative keywords by channel - and spend as long as they want playing with and analyzing that data before deciding how much weight to apply to it - such that we can at least give <em>some</em> relatively specific feedback into ad relevance and irrelevance.

2:19 pm on Mar 9, 2005 (gmt 0)

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"Better Christmas gifts. That light isn't working for me. Maybe a program like Camel Cash where we can buy Google shirts. Or Google cars. As long as I can peel off the Google logos."

Hey, don't dog the light. It's the coolest thing since smart pricing! (I actually like the light though)

2:20 pm on Mar 9, 2005 (gmt 0)

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If its been under test for over a year, then it is possibly coming very soon....
2:23 pm on Mar 9, 2005 (gmt 0)

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"It won't take anything for Yahoo to pull some of my pages away from AdSense."

Typically, competition lowers prices. In this case, I guess for advertisers. However, I really have to wonder if google will have to keep the publisher's slice healthy or sweeten the deal just to avoid a yahoo! rush.

This is where the concept of "inspiring loyalty among the publisher base" comes in. And google hasn't really done that, no matter how good adsense has been to publishers overall. Too much up-down, no explanation, cut-your-earnings-at-the-drop-of-a-dime-even-when-your-traffic-is-sailing-skyward kind of stuff, yadda yadda.

2:48 pm on Mar 9, 2005 (gmt 0)

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Given everything else is the same Y would have me with direct-deposit in an instant. Cashing checks is a nightmare for me. I've arranged for the checks to be sent to my London address but I'm almost always "on tour" so how am I supposed to endorse the checks when I'm in Tokyo?

Given that G is "at the forefront of technology" I'm stunned that they stick with check payments. This is so middle ages. Same goes for other US based affiliate schemes.

5:14 pm on Mar 9, 2005 (gmt 0)

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Here's a quandry to puzzle:

Imagine if Yahoo does makes a better program than AdSense/AdWords and woos away a serious amount of Googles revenue stream. Ironically, most of us get all our traffic from Google and pushing them into a lower income bracket could easily result in AdSense sites ranking higher just to smite Yahoo.

5:21 pm on Mar 9, 2005 (gmt 0)

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"...could easily result in AdSense sites ranking higher just to smite Yahoo."

All the better to play on both teams, I would guess.

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