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Y! targeting = crummy compared to Google!

     
1:52 am on Dec 4, 2005 (gmt 0)

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Been well over a week with Y! and the ads are like not even near the ballpark. Whats going on here? I'm losing money because I switched from Google to them.
2:50 am on Dec 4, 2005 (gmt 0)

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then switch back
4:30 am on Dec 4, 2005 (gmt 0)

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wyweb... yep, definately what I was thinking.

You knew it was BETA, so why bother if you were so worried about it? Did you even try blocking the RON or using Ad Targetting? If you did, the ads wouldn't be as far off.

4:08 pm on Dec 9, 2005 (gmt 0)

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I was invited to beta test Yahoo's ad program a few days ago...

and I just embedded the Yahoo scripts 3 days ago, so I'll let my trial run its course... BUT so far it seems to be fulfilling my expectations...

ZERO dollars on ZERO clicks!

Perhaps it takes a while for Yahoo to better target their ads... or perhaps they don't have suitable ad inventory built up yet that would be appropriate for my content?

HOWEVER... I was inclined to have lower expactations for Yahoo, as all the traffic that I receive from their SERPs always seemed to click through a LOT less frequently on my AdSense ads, as companred to my Google SERP traffic.

I'll continue my trial for 3 month & see what happenes, as I am experimenting on a site that does best in Yahoo's SERPs...

My other sites have good visibility in Google's SERPs, so I will continue to "reward" Google and keep those sites in AdSense campaigns.

5:56 pm on Dec 9, 2005 (gmt 0)

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One thing that bears mentioning - You'll get alot better results as far as ad targetting if you do keyword optimization on your pages.

For example, if you have a menu item that says "forum" you need to change it to Red Widget Forums.

If your menu item is "Home", change it to "Widgets Home".

Also pay close attention to your meta stuff.

I was having problems with targetting too, and then when I re-optimized my sites for keywords it got a WHOLE lot better. In fact, on the site that I've been using YPN on the longest, in the leaderboard that I run on top, I am getting 100% awesome targetting and no RON ads, generally.

Another thing I'de mention is Chitika. When you put Chitika non contextual in a page, you have to add the keywords to that. I'm not sure, but it "feels" like that affects YPN also.

6:13 pm on Dec 9, 2005 (gmt 0)

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off-topic, but avoid chitika if you can. They slash your revenue to a fraction of what it was during audits.
6:27 pm on Dec 9, 2005 (gmt 0)

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yfzcentral,

Use the "Ad Blocking" feature, and enter in all of the ads you don't want to show. After you squash enough, you will start seeing targeted ads.

Regards,

6:37 pm on Dec 9, 2005 (gmt 0)

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Just got done moving my last page over to Y!

I feel a little bad for my visitors since out of 70 topics only a handful have consistently accurate ads.

Even with the poor targeting the revenue is still 2x G's. I don't think the money will last long so I'm going to grab it while I can. I guess people are looking for new telephone service and mortgages even when not searching for them.

11:58 am on Dec 10, 2005 (gmt 0)

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Wow! Just received my first "click" yesterday (very low volume site - a little more than 1000 per month), and the earnings per click was about 3.5 times more than what AdSense pays for a similar click....

I wonder if I could expect a similar earning per click if I added Yahoo's ad program to my HIGH traffic web sites?

However, so far the click through rate that I am experiencing is a whopping 50 TIMES LESS (not 50% less would certainly be acceptable with the earning per click paid by Yahoo so far)...

Obviously after only running 3 days in my trial of Yahoo's service, it is way too early to make any type of decision as to Yahoo's Ad program suitability for my site. But it does seem promissing, and I can see how Yahoo's AD program would work very well on some publisher's web sites...

4:08 am on Dec 11, 2005 (gmt 0)

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One thing that bears mentioning - You'll get alot better results as far as ad targetting if you do keyword optimization on your pages.

Good idea. I'm finding that all but two of my test pages are doing pretty well in terms of targeting but the other two have been a big problem.

I just now made sure the key word is in title, H1s, H2s, the text here and there and in the meta description and words. Thanks for mentioning the meta stuff as I had assumed Yahoo ignored them like Google does.

6:32 pm on Dec 11, 2005 (gmt 0)

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off-topic, but avoid chitika if you can. They slash your revenue to a fraction of what it was during audits.

Not possible at me.

I use Chitika only at my English sites as PSA replacement. Only 1 click so far.

And I thought nothing can have a worse eCPM than Amazon.

 

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